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People of Packaging PodcastPart of the Encase Media Network. Find Adam Peek on LinkedIn and TikTok @packagingpastor Author: www.packagingpastor.com
This is a podcast where we illuminate the stories of people in the packaging industry and proudly sponsored by Specright.com Hosted by the Packaging Pastor, Adam Peek www.packagingisawesome.com Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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317 - The Salsa Queen makes what type of salsa?!? Hear the story of this fire brand!
Wednesday, 9 July, 2025
About the Guest(s):Jim Birch is the CEO of Salsa Queen, a thriving salsa business based in Salt Lake City, Utah. With a rich background in tech and finance, Jim has successfully leveraged his skills to grow Salsa Queen from a local endeavor into a substantial player in the food industry. His leadership has facilitated the brand's expansion into major retailers like Costco and Kroger, while also pioneering innovative products like freeze-dried salsa.Episode Summary:Join Adam Peek as he delves into the flavorful journey of Salsa Queen with guest Jim Birch, the CEO of the salsa company that’s taken tastebuds by storm. From humble beginnings in Salt Lake City to expansive growth across major retail outlets, Salsa Queen's story is as spicy as it gets. Discover how Jim, alongside his wife, the eponymous Salsa Queen—who legally changed her name as a testament to her passion—transformed a homemade salsa hobby into a celebrated brand renowned for its innovative packaging and commitment to flavor.In this episode, the discussion navigates through the founding story of Salsa Queen, highlighting the role of farmers markets and the effective use of social media to build a customer base. The episode provides insights into the challenges and milestones encountered as the brand scaled from local to national markets. Moreover, Jim introduces a revolutionary product—freeze-dried salsa—that stands to reshape how we think about culinary convenience in the culinary world. This pioneering innovation dramatically enhances logistics and shelf life, positioning Salsa Queen as a leader in sustainable packaging and product development.Key Takeaways:* Discover the entrepreneurial journey of Salsa Queen, launched by Jim Birch and his wife, including its dynamic transition from local markets to national chains.* Learn about the strategic growth tactics that propelled Salsa Queen into retailers like Costco and Kroger.* Explore the innovative freeze-dried salsa product, which offers significant advantages in shipping, shelf life, and consumer convenience.* Understand the impact of sustainable and efficient packaging solutions in the food industry.* Hear Jim Birch discuss the importance of hiring skilled personnel to drive growth and meet industry certifications.Notable Quotes:* "My wife legally changed her name to Salsa Queen… no one would ever say her real name."* "We were like salsa dealers… meeting people at parking lots and selling salsa."* "Freeze-dried candy has become a whole… and I thought her salsas would be perfect for it."* "You can feel how light it is… shipping that's a game changer."* "We've become the world's largest producer of freeze dried salsas."Resources:* Salsa Queen Official Website: salsaqueen.com* Harvest Right (Freeze Dryers): harvestright.comDiscover the entire flavorful journey and innovative breakthroughs of Salsa Queen by tuning into the complete episode. Stay tuned for more captivating stories and insights from the world of packaging and business innovation in upcoming episodes. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com
