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People of Packaging PodcastPart of the Encase Media Network. Find Adam Peek on LinkedIn and TikTok @packagingpastor Author: www.packagingpastor.com
This is a podcast where we illuminate the stories of people in the packaging industry and proudly sponsored by Specright.com Hosted by the Packaging Pastor, Adam Peek www.packagingisawesome.com Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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322 - You can print WHAT with corrugated packaging now?!? Kerry Sanders from EFI
Wednesday, 20 August, 2025
Guest: Kerry Sanders, Digital Press Guru at EFIHosts: Adam Peek, The Label King (@thelabelking on TikTok)This podcast is sponsored by awesome packaging solutions that get us fired up like Specright! Get ready to have your mind blown! In this episode, Adam is joined by EFI's Kerry Sanders to unveil a packaging innovation so cool, it's going to change the game. We're talking about the incredible collaboration between EFI and Packsize that brings digital printing and right-sized packaging together in one seamless, on-demand solution.Adam shows off a box that was designed and printed in minutes—a process that used to take weeks. We dive deep into how the EFI Nozomi press, in partnership with Packsize, is completely disrupting the corrugated packaging industry. This isn't just about making a box; it's about turning every package into a marketing asset, a communication tool, and a brand-building billboard.Key Takeaways:* On-Demand Printing is Here: Forget pre-made plates and long lead times. The EFI Nozomi press can create and print a custom box in a matter of minutes, right on the production line.* Goodbye to Waste: This solution drastically reduces waste by printing on-demand and creating the right-sized box every single time. It's a win for sustainability and your bottom line.* Your Box is a Billboard: We discuss the game-changing concept of "On-Box Advertising" (OBA). With digital printing, you can instantly create personalized, regionalized, or seasonal campaigns on your packaging—all without extra costs or lead times.* The Power of Personalization: Variable data printing allows you to add unique names, messages, or even QR codes to each box. Imagine a birthday box that says, "Happy Birthday, [Customer's Name]!" This is how you build a connection with your customers.* Beyond E-Commerce: The benefits extend far beyond direct-to-consumer. We explore how this technology can be a game-changer for CPGs and brands looking to streamline their repacking processes and reduce manual labor.A Special Invitation!Don't miss the full deep-dive! Join Adam, Kerry, and two other industry experts for an exclusive webinar on this groundbreaking technology. They'll be talking more about the insane possibilities for brands, retailers, and 3PLs.Date: September 3rd, 2025 Time: 2:00 PM ESTCan't make it live? No problem! As long as you register, you'll get access to the recording to watch on your own time. Click here to sign up! How to Connect:* Kerry Sanders: Connect with Kerry on LinkedIn or email him at kerry.sanders@efi.com* Adam Peek: Find Adam on LinkedIn and TikTok (@thelabelking)* EFI: Learn more about the EFI Nozomi press and their other digital solutions at www.efi.com* Packsize: Explore Packsize's right-sized packaging solutions at www.packsize.comThis podcast is sponsored by awesome packaging solutions that get us fired up like Specright! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com
