People of Packaging Podcast

Part of the Encase Media Network. Find Adam Peek on LinkedIn and TikTok @packagingpastor

Author: www.packagingpastor.com

This is a podcast where we illuminate the stories of people in the packaging industry and proudly sponsored by Specright.com Hosted by the Packaging Pastor, Adam Peek www.packagingisawesome.com
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Language: en

Genres: Business, Careers

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345 - Beyond the Dieline - The secret success behind Junebar! Tom Seymour and Keith McCullough
Friday, 17 April, 2026

Show Notes: Beyond the Dieline with Keith McCulloughIn this episode of Beyond the Dieline, host Tom Seymour sits down with Keith McCullough, the founder of Junebar, to discuss his fascinating pivot from a 20-year career in video game development to the world of CPG 🎮➡️🍏. Keith shares the “level-up” moments and the glitches he faced while building a brand focused on clean, fiber-rich, and functional nutrition.In This Episode, You’ll Learn:* The Pivot to CPG: How Keith transitioned from leading a 50-person gaming studio to founding a plant-based snack brand.* Transferable Skills: Why making a “mean spreadsheet” and managing technical operations in tech is surprisingly similar to managing inventory and co-packing in food.* The Power of Fiber: Why fiber is the “unsung hero” of 2026 nutrition trends, competing with protein for the top spot in consumer health priorities.* Packaging Pitfalls: Why start-up founders should start with small pouch orders and “hand-sealers” before jumping into high-speed automation.* Founder Grit: How to handle the emotional rollercoaster of being a founder—from “imposter syndrome” to managing critical consumer feedback.Key Highlights:“I spent 20 years making entertainment software... but my interest shifted. I wanted to do something more present, less in the ‘ether’ of the digital world, and more in reality and my community.” — Keith McCullough.* The “June” in Junebar: Keith reveals the personal meaning behind the name—it’s his favorite month and the birth month of his second daughter ☀️.* Fiber > Protein? Tom and Keith discuss the “protein fatigue” in the market and how fiber is finally gaining its own “cool factor” for metabolic and gut health.* The Village Mentality: Why having a mentor and a supportive “village” is the secret sauce for any successful entrepreneur.Connect with the People of Packaging:* Follow Adam Peek on LinkedIn: www.linkedin.com/in/adampeek* Watch Adam on TikTok: @thelabelkingCheck out Junebar: Visit junebars.com to try their all-natural, high-fiber bars or find them in local retailers across Rochester, Buffalo, and beyond! 🍎✨ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com