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Home Service Marketing ProsAuthor: Joe Burnich & Mike Mancini
Join former home service pros turned marketing experts Joe Burnich & Mike Mancini as they dive into the real tips, tactics and strategies with clients (local home service business owners) who are dominating the home service market. Each episode, we uncover their high-level strategies, marketing wins, and what's driving their success. From SEO, Google Ads, website design to offline marketing and local lead generation, we break down whats working in the home service marketing world. Think electricians, HVAC, plumbers, etc. (any home service business niche). If youre ready to grow your business and book more jobs, this podcast is for you Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How To Save Thousands Of Dollars On Google Ads With Simple Landing Pages
Wednesday, 28 January, 2026
In this episode, Joe and Mike break down why landing pages are critical for home service businesses running paid ads. If you are sending Google Ads traffic to your homepage, you are likely wasting money. The guys explain what landing pages are, how they work, and why they consistently outperform traditional websites when it comes to conversions.This episode is especially helpful for electricians, plumbers, HVAC companies, carpet cleaners, and any home service business investing in paid advertising.What You’ll LearnThe difference between a website and a true landing pageWhy sending paid traffic to your homepage is a costly mistakeHow landing pages reduce distractions and increase conversionsThe psychology of paid search users versus SEO visitorsReal conversion rate data from years of running Google AdsWhy simplicity and fast load times matter more than designHow landing pages help qualify leads and filter out bad prospectsWhy SEO and paid ads work best together, not against each otherKey Talking PointsLanding pages are designed to do only three things: get a call, get a form submission, or push unqualified visitors awayEvery extra click on a website can lose roughly 17 percent of visitorsIndustry average landing page conversion rates are around 6 percent, while homepages often convert at 1 to 3 percentWell-optimized landing pages can consistently convert at 20 to 30 percent, with rare cases exceeding 50 percentPaid ad traffic requires a different approach than SEO trafficGoogle, Amazon, and other platforms send users to specific pages for a reasonFast load speed and clear messaging above the fold are criticalWho This Episode Is ForHome service business owners running Google AdsContractors frustrated with poor ad performanceCompanies thinking “Google Ads don’t work”Businesses looking to lower ad costs while increasing leadsVisit Joe at: https://bigwestmarketing.com/Or his Youtube at: https://www.youtube.com/joeburnichVisit Mike at: https://www.mancinidigital.com/Or his Youtube at: https://www.youtube.com/@MikeMancini
