 |
The Marketing Week PodcastJoin Marketing Week's award-winning editorial team as they discuss key topics with industry leaders, offering a behind-the-scenes look at the world's most effective marketing. Author: Marketing Week
Marketing Week is one of the UKs most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing. Hosted on Acast. See acast.com/privacy for more information. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Hugo Boss's James Foster on marketing's role in its brand transformation
Monday, 15 September, 2025
In the latest episode of The Marketing Week Podcast, Hugo Boss's global marketing lead, James Foster, shares his vision for the fashion brand and the crucial role marketing is playing in its turnaround.Hugo Boss has been on a journey over the past five years, as the business looks to build relevance and top-line growth. Marketing is playing a critical role in this transformation, with CEO Daniel Grieder singling it out as a key growth driver as part of his Claim 5 strategy, which launched in 2021 and is concluding this year.Critical to helping deliver that vision is James Foster, who joined Hugo Boss at the start of the year to head up global marketing and communications.He joins managing editor Lucy Tesseras to discuss his first eight months in the role, how to strike the right balance when joining a brand midway through a turnaround, and why the 'why' is so important when rallying teams to drive change. Hosted on Acast. See acast.com/privacy for more information.
