Startup Marketing Stories

Author: Aditya Vempaty & Prasid Pathak

No platitudes, no BS. Real examples of failure and success from the marketing operators in the trenches. Get strategies and advice you can apply to your own business from growth stage startups.
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How Shaan Rupani Cut CAC by 90% by Investing in Growth Ops at companies like Dropbox and Fair.com
Episode 2
Thursday, 19 November, 2020

Performance marketing is increasingly becoming a cross-functional sport. Lowering CAC requires a seamlessly integrated user journey that converts users as efficiently as possible and lower-funnel data flowing back upward. Shaan Rupani lead paid marketing at Dropbox and Oscar Health before joining Fair.com, were to make paid ads performant, he stitched together a seamless user journey across disparate data sources, ultimately reducing his CAC a whopping 90%. Learn what growth ops are and why it's the future of performance marketing