Think with Google Podcast

From Think with Google and Gimlet Creative, a new show that explores the future of marketing, to keep you and your marketing team, ahead of the curve.

Author: Think with Google / Gimlet Creative

If youre a marketer today, youre facing a lot of new realities, but you dont have to face them alone. The Think with Google Podcast is here to help you and your marketing team stay ahead in this ever-changing world. From tools and strategies to interviews with experts, our host Tess Vigeland, is heading to the future of marketing.
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Language: en

Genres: Business, Marketing, Technology

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The Modern CMO
Episode 5
Thursday, 16 April, 2020

It’s not easy being CMO, especially today. The Chief Marketer consistently has the shortest tenure on the C-Suite and navigates an ever increasing list of responsibilities as new technology develops. But CMOs have a unique opportunity precisely because of where they stand between customers and the corporation. They can help lead the C-Suite towards a common set of goals that impact growth and the bottom line. In this episode, CMOs from Levis Strauss & Company, Hilton, and Foot Locker share what it means to be a “modern CMO”, and how to elevate the role as a true business leader. We’ll also hear findings from a study by Google and Deloitte that explores how Fortune 1000 corporate board members perceive CMOs. Learn more about your ad choices. Visit podcastchoices.com/adchoices