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The Vacation EffectAuthor: Denise Gosnell
As a business owner, you are constantly being pulled in a million different directions, which makes it challenging to get everything done while still having plenty of free time. Each week, join Denise Gosnell, a 7-figure entrepreneur, as she interviews other entrepreneurs and industry experts on time and lifestyle hacks that have allowed them to grow their businesses and have an extraordinary quality of life. Denise will also share some unconventional strategies she uses to run her 3 companies in 3 different industries by working an average of just 3 days per week. If youre a busy entrepreneur who wants to grow your business even faster while having a lot more free time and fun in your life, this is the podcast for you. If you enjoy listening, we would really appreciate you writing a 5-star review of the show. It helps us stand out amongst a sea of other podcasts. Thank you! You can get additional information at: Show Notes: https://VacationEffect.com/ Facebook: @VacationEffect and @DeniseGosnellPage LinkedIn: http://www.linkedin.com/in/denisegosnell Language: en Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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020 Re Perez: Your Brand Should Be Gay (Even If You're Not)
Episode 20
Sunday, 16 August, 2020
In this Episode, Denise and Re Discuss: Why your brand should be gay (even if you’re not). Why branding should matter to a busy entrepreneur. What are the biggest branding mistakes entrepreneurs make in their business. Examples of “experiential” branding. How can an entrepreneur determine how they make their customers “feel.” Key Takeaways: The perception that people have of your brand will dictate how much they are willing to spend for your product and services. Branding starts with first determining who your target audience is. The #1 criteria for a company name is memorability. There are three different components that make up a brand: Visual / Verbal / Experiential. AKA How you look. What you say. How you behave. Ask people what the top things that are most important when they come to a website, and how well your website performs against those things. “You don’t actually own your brand. It resides in people’s minds.” - Re Perez About Re Perez: Re Perez is a seasoned Brand Consultant, with a Fortune 500 background at top global brand consultancies including Interbrand and Siegel+Gale. Since 2011, his agency BRANDING FOR THE PEOPLE, has delivered Fortune 500-level branding to thousands of entrepreneurs across 45+ different industries around the world—from start-ups, Inc. 500 fastest growing companies, and established multi million-dollar businesses. He has a proven track record for helping his clients double, triple and quadruple their business. Connect with Re: Re’s new book: https://yourbrandshouldbegay.com/ Branding For the People free resources: https://brandingforthepeople.com/resources/ LinkedIn: https://www.linkedin.com/in/re-perez-branding/ The music website to keep focus recommended by Re: https://www.brain.fm/ Connect with The Vacation Effect and Denise Gosnell: Website: VacationEffect.com Show: The Vacation Effect Podcast Book: The Vacation Effect Book Email: Info@VacationEffect.com Facebook: The Vacation Effect and Denise Gosnell LinkedIn: The Vacation Effect, Inc. and Denise Gosnell
