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Sage InsightsSage Insights is a podcast about business, digital marketing, website design, and the real work behind building a strong brand online. Author: Sage Digital Agency
Sage Insights is a podcast about business, digital marketing, website design, and the real work behind building a strong brand online. Hosted by Alex Jariv of Sage Digital Agency, the show features honest conversations with business owners, entrepreneurs, creatives, and industry experts about what actually drives growth: better strategy, stronger websites, clearer messaging, smarter marketing, and the right people behind the work. From web design and WordPress to paid media, branding, client experience, leadership, and the lessons learned from building real businesses. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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$55,000 Spent. ZERO Qualified Leads. Here’s What Went Wrong
Episode 84
Friday, 21 August, 2026
A business owner spends nearly $55,000 with a marketing company and receives zero qualified leads. How does that happen — and why is the client still locked into the agreement?In this episode, Mike and I talk about one of the biggest problems in digital marketing: agencies that get paid regardless of whether they're actually producing results.We discuss:The danger of long-term vendor lock-inWhy leads and qualified leads are completely different thingsWhy Google Ads and Meta Ads are often better starting points than cold outboundThe importance of connecting marketing data to actual customers and revenueWhy business owners need an ongoing feedback loop with their agencyHow inexperienced marketers can burn through enormous advertising budgetsWhy good agencies sometimes need to tell a client, “This isn't working”The questions every business owner should ask before hiring a marketing companyMarketing doesn't always work perfectly. Campaigns need time, testing and iteration.But there is a major difference between working through a campaign that needs improvement and continuing to collect money while delivering no meaningful outcome.If you're spending thousands of dollars per month on digital marketing, your agency should be accountable for what happens next.Learn more about Sage Digital Agency and how we approach website design, Google Ads, Meta advertising and digital strategy.
