Bean to Barstool

Author: David Nilsen

A podcast exploring the intersections of craft beer and craft chocolate.
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Language: en-us

Genres: Arts, Food

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Mixed Pack: Media Relations for Craft Chocolate Makers SUPERCUT
Monday, 2 November, 2026

Here's the entire Media Relations for Craft Chocolate Makers series in one place! Media Relations is a critical component of your marketing strategy as a small business, but it often gets overlooked. Maybe you don't feel like you have the time, or maybe working with the media seems intimidating. Leveraging media relationships is an important and worthwhile way to connect with your existing and prospective audience, and it doesn't have to be difficult.In this series, David Nilsen and Melinda Guerra share what they've learned from opposite sides of the relationship as a journalist (David) and publicist (Melinda) to help craft chocolate makers take easy steps to working with media.We discuss:- Why media relations is so important- How to identify your company's stories- How to find and make contact with media members- How to create and send press releases- How to maintain ongoing relationships with the media- Common pitfalls to avoid- What to do after you get media attention- And much moreMedia Relations for Craft Chocolate Makers series:Podcast EpisodesWhy You Need a Media PlanIdentify Your Company's StoriesHow to Build and Manage a Media ListAll About Press ReleasesHow to Maintain Media Relationships and Communicate New StoriesHow to Get Started, and Common PitfallsBlog PostsWhy You Need a Media PlanHow to Identify Your StoriesHow to Build a Media ListAdding Industry and Unexpected Outlets to your Media ListHow to Write and Send a Press ReleaseHow to Maintain Media Relationships and Communicate New StoriesCrisis CommunicationsWhat to Do After You Get Media CoverageCommon Pitfalls, and Easy Steps for Getting Started Check out David's book Pairing Beer & Chocolate: A Guide to Bringing the Flavors of Craft Beer and Craft Chocolate Together.Follow Bean to Barstool on social media!InstagramFacebookPinterestSign up for host David Nilsen's beer newsletter for regular beer musings, and the Bean to Barstool newsletter for pairings, collaborations, and maker profiles.