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Digi GyaanAuthor: Abhishek Sahu
Digi Gyaan Podcast helps you to learn Digital Marketing and Entrepreneurship with the simple and yet effective ideas solution and knowledge. Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode #8 5 Mistakes I did in my initial Digital Marketing Career.
Monday, 24 February, 2020
Hello and welcome to another episode of Digi Gyaan. This is episode number 8 and in this ill be talking about the mistakes I did when I was starting out with setting up of my digital marketing agency back in 2017. Mistake Number1: Not Focusing on one skill – Okay, so when I learned Internet Marketing I was like any other newbie who wants to be the full stack digital marketer. But the real Fact is you should be highly specialized in one Digital marketing skill if you really want to succeed. It may be in SEO, Copy writing, Facebook paid ads, Email Marketing etc. You don’t need to be the jack of all, Master on none. In fact Focus on One Skill more and be specialized in that. But this does not mean you need to learn only one skill but I am making a point here learn everything but be the real master in one skill only. Mistake Number2: Real Field Exposure- As a newbie, I just learned the digital marketing from various sources and opened up my own agency immediately after that without having the real experience of how to deal the actual clients in the market, what they actually want and how can we approach them. So the point I want to make here is always try to do internships first then only plan to setup your own venture. Mistake Number3: Proper offline strategy: As a fresher in the marketing field I did not have a clue of how actually to approach the businesses in the local market and convince them to buy our services. This really made be on the back foot and even after 3 months I was only had 3 clients. The point I want to made here is always study the behavior of the market first from where you want your clients and what they are actually struggling in the online marketing. Make a Plan and then only approach them Mistake Number 4: Charging Too less: Since I just started with the new business. We planned to give various discounts to our customers and do cost to cost business for the time being. But this strategy really backfired and we lost so much of money and even customers after sometime. The point here I want to commit is Always work on Quality and make a strong presence of your brand that clients are willing to pay what you want from them. Mistake Number5: Hiring of personnel: As a new Business I had a limited capital to invest. So I was really finding the personnel who can do multiple tasks and that too at the minimum salary. And you all know I failed in this too. I was not even able to get the satisfactory work from them and I lost a lot of money, Client and reputation. So the point you need to learn from this is always hire specialized people to get your work done. And if you do not have a big pocket which I know most of newbie don’t have , what you can do is look for some freelancers and only pay when you have something to get done. Fiverr is the best platform to look for the best freelancers. Okay That`s all. I hope you have learned from my experience and you won`t commit them and play more safe. I hope you liked it. Write your feedback in the comment section below. Okay Now I`ll see you in the next episode.
