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Mailin It! - The Official USPS PodcastAuthor: United States Postal Service
As the official podcast of the United States Postal Service, Mailin It! takes you inside a thoroughly American institution, exploring the rich history of the USPS, going behind-the scenes of its present innovations, and discussing its dynamic future with organization and industry leaders. Join our host for a fun look at your United States Postal Service. Language: en Genres: Government, History Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Direct Effect: Training the Next Generation of Marketers
Episode 77
Tuesday, 2 December, 2025
In this episode of Mailin’ It!, hosts Karla Kirby and Jeff Marino explore how the next generation of marketers is discovering the impact of direct mail through the USPS Direct Effect program. They are joined by Carl Boettner, Postal Service Program Manager for Direct Effect, and Izzie Gerber, a student from UMass Amherst who recently completed the program. They discuss how Direct Effect introduces marketing students to direct mail through hands on learning, competitions, and eLearning courses, all designed to help future marketers understand how physical mail integrates with digital tactics. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
