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Cold CallFrom Harvard Business Review Author: HBR Presents / Brian Kenny
Cold Call distills Harvard Business School's legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they've written and the lessons they impart. Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How Italian Luxury Brand Golden Goose Determined Its Next Phase of Growth
Episode 274
Tuesday, 20 January, 2026
In 2025, Golden Goose, the Italian brand known for its handcrafted, distressed sneakers, was at a crossroads. CEO Silvio Campara had grown the label from a cult favorite into a $650 million global force, but sustaining that growth raised tough questions: Should the company double down on sneakers, expand into ready-to-wear and accessories, or push into emerging international markets? Harvard Business School Professor Juan Alcacer and entrepreneur Alexandre Daillance co-wrote the case “Golden Goose: Reshaping Luxury.” They join host Brian Kenny to explore how the brand has upended traditional fashion norms by embracing imperfection, inviting co-creation, and redefining what it means to scale in the luxury world.
