White Coat, Black Art Author: CBC Trusted ER doctor Brian Goldman brings you honest and surprising stories that can change your health and your life. Expect deep conversations with patients, families and colleagues that show you what is and isn't working in Canadian healthcare. Guaranteed youll learn something new. Episodes drop every Friday. Be a guest on this podcast Language: en-ca Genres: Science Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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ENCORE: What do “Ask your doctor” ads accomplish?
Thursday, 28 August, 2025

Companies are spending big bucks advertising weight-loss drugs like Rybelsus, seeing huge potential in capitalizing on the popularity of Ozempic. But in Canada, so-called "reminder ads" can give only the name of the medication, not what it's for, telling people to ask their doctor for details. Ad man Terry O’Reilly says it can result in bad ads that turn people off, and pharmaceutical policy expert Barbara Mintzes says reminder ads can lead to overtreatment and high costs, doing more harm than good.

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