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Out Of The CloudsAuthor: Anne V Muhlethaler
Balancing at the crossroads between business and mindfulness, fashion exec turned brand consultant and mindfulness teacher, Anne Muhlethaler, entertains conversations with friends, designers, entrepreneurs, meditation and yoga teachers, weaving their stories into a inspirational platform for a reflection on living. Language: en Genres: Business, Entrepreneurship, Religion & Spirituality, Spirituality Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Sari Azout on the art of patience, building a Sublime internet, and the future of creativity
Episode 24
Sunday, 16 February, 2025
In this episode of Out of the Clouds host Anne Mühlethaler explores the evolution of digital spaces with Sari Azout, founder of Sublime, a personal knowledge management tool for creatives. Born in Barranquilla, Colombia — the magical hometown of Shakira and Gabriel García Márquez — Sari describes herself as a cerebral child who found her intellectual home first at Brown University, where she developed a "fiercely independent mindset" and discovered the joy of the library as a social space.With remarkable foresight( Sari "could always see around corners") she strategically planned her path to remain in the U.S. as an international student and got into banking, ultimately landing at Barclays during the 2008 financial crisis. This experience taught her valuable lessons about the importance of connecting work to meaningful impact.Next the pair discuss Sari’s project, Sublime. Sari articulates her vision as both practical and philosophical, calling it "the personal knowledge management tool of my dreams." She explains that in a world where "intelligence is being commoditized," what remains valuable are "conviction, point of view, courage, intention — the artist's way." This connects to her writing practice, which has revealed that "ideas never come to me before I write. They always come to me in the process of writing."Their conversation delves into Sublime's three core promises: never lose a valuable idea, never be uninspired, and transform from passive consumption to active creation. Sari emphasizes wanting to "facilitate helping people make things, not just consume things," noting that "being a consumer is just a state of helplessness." Drawing inspiration from books and Marshall McLuhan's quote that "the medium is the message," she envisions a "sublime internet" that moves away from quantifiable metrics toward meaningful engagement.Sari also speaks candidly about the tension between selfishness and selflessness in entrepreneurship, and her "willingness to be misunderstood for a longer period." She shares her vision of transitioning from the attention economy to the intention economy, reframing digital tools as something "people use instead of products people consume."The episode concludes with Sari sharing her perspective on happiness and describing her version of "paradise on earth" as working all day alone in anticipation of an evening in great company. This interview with Sari is a fascinating exploration of how we might build more intentional, meaningful digital spaces that serve our creativity rather than just our consumption. Happy listening!Selected links from episodeOut of the Clouds website: https://outoftheclouds.com/Out of the Clouds on Instagram: https://www.instagram.com/_outofthecloudsThe Mettā View website: https://avm.consulting/metta-viewAnne on Instagram: https://www.instagram.com/annvi/Anne on Threads: https://www.threads.net/@annviAnne on LinkedIn: https://www.linkedin.com/in/anne-v-muhlethaler/Sublime.appJoin Sublime via this exclusive linkSari Azout on LinkedIn https://www.linkedin.com/in/saraazoutSari on Instagram https://www.instagram.com/sariazoutbaka/Subscribe to Sari’s newsletter https://substack.com/@sariazoutAnd to the Sublime newsletter https://substack.com/@sublimethenewsletterTyler Cowel quote: “One of the highest value things you can do in life is raise other people's aspirations.”Robert Green’s book, the 48 Laws of PowerCan you imagine a library of possibilities for reimagining the web -Austin KleonEv WilliamsThe Disappearance of Rituals by philosopher Byung Shul HanThe ZineNon-Stop from the Hamilton musical soundtrackThe story of Aleph, the first letter of the Hebrew alphabetThe Aleph by Jose Luis BorgesX 10 Coffee https://www.youtube.com/watch?v=j0BbDdRh2A4What song best represent you, the Spotify playlist featuring guest answers from Out of the Clouds"Ride of a Lifetime by Bob IgerInvention - A Life - the James Dyson biographyShoe Dog, a memoir by Phil Knight, the creator of Nike This episode is brought to you by AVM Consulting Struggling to connect with your audience? Feeling disconnected from your brand's purpose? Is motivating your team becoming a daunting task?AVM Consulting offers a unique blend of coaching, consulting, and storytelling services designed to help your brand connect authentically, align with your values, and inspire your team to achieve greatness.With a track record of success in working with fashion and luxury partners worldwide, AVM Consulting, led by industry expert and certified coach Anne Mühlethaler, is your trusted partner in achieving your brand's vision. Ready to transform your brand and drive meaningful change? Don't wait any longer. We like to make magic happen.FIND OUT MORE ABOUT AVM CONSULTING HERE. ***If you enjoyed this episode, click subscribe for more, and consider writing a review of the show on Apple Podcasts, we really appreciate your support and feedback. And thank you so much for listening! For all notes and transcripts, please visit Out Of The Clouds on Simplecast - https://out-of-the-clouds.simplecast.com/ Sign up for Anne's email newsletter for more from Out of the Clouds at https://annevmuhlethaler.com. Follow Anne and Out of the Clouds: IG: @_outoftheclouds or @annvi Or on Threads @annviOn Youtube @OutoftheClouds For more, you can read and subscribe to Anne's Substack, the Mettā View, her weekly dose of insights on coaching, brand development, the future of work, and storytelling, with a hint of mindfulness.
