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Unicorn MessagingAuthor: Lucy Bedewi
Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish. How do we filter out this noise? What if your messaging could make your brand irresistibleturning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals. Discover how to craft messaging that makes your brand stand out in a saturated market.Get real, unfiltered insights from strategy calls and consulting sessionswithout the hefty price tag.Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies. DM me on Instagram: @lucy.bedewiFollow the Podcast: @the.bold.founderFollow or work with my messaging and copywriting studio:@mywritehandwomanSet up a call and check out the website! Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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31: Stop being the best kept secret in your industry (Let's illuminate your brand)
Thursday, 30 October, 2025
You’re the best in your industry, but your marketing? A little too buttoned-up to pull people in. You can’t figure out how to cut through the noise, and meanwhile, the flashier brands are winning. They know how to trigger emotion, while you’re focused on giving value, showing your expertise, and doing everything “by the book.” The problem? It’s making people pass you by.This episode isn’t for influencers or hype-driven marketers. It’s for the experts and founders who’d rather perfect their product than play the marketing game, but still want people to see what makes them exceptional.You already did the hard part: you built something incredible. Now it’s time to make your messaging match the magic. Let’s get you out of the “best-kept secret” zone and into the spotlight.What You’ll Learn: → Why your “by-the-book” professionalism might be costing you sales → The #1 mindset shift that turns a credible brand into a craveable one → Three simple steps to make your copy magnetic (without feeling gimmicky) → How to talk about your brand like you’re chatting with your best friend → The secret to pairing expertise with emotion so your offer actually sellsReady to Scale with Messaging That Sells? Option 1: Spend a Day with Me: a full VIP day to turn your website, sales page, or pitch deck into a sales machine. Option 2: Join Unicorn Messaging: My signature program for founders ready to build brand messaging that scales without losing their expert edge.Learn more at MyWriteHandWoman.combrand strategy, copywriting, sales messaging, brand voice, scaling your business, marketing for founders.Want to become the unicorn in your industry? DM me on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her! This was produced by Your Girl Media Follow us @yourgirlmedia Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Book a Messaging Intensive: Book with Me Join My Unicorn Messaging Membership: Join Here
