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Unicorn MessagingAuthor: Lucy Bedewi
Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish. How do we filter out this noise? What if your messaging could make your brand irresistibleturning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals. Discover how to craft messaging that makes your brand stand out in a saturated market.Get real, unfiltered insights from strategy calls and consulting sessionswithout the hefty price tag.Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies. DM me on Instagram: @lucy.bedewiFollow the Podcast: @the.bold.founderFollow or work with my messaging and copywriting studio:@mywritehandwomanSet up a call and check out the website! Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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27: How to get out of the Bestie Zone and into the Buyer Zone in your messaging
Wednesday, 3 September, 2025
Who else is tired of getting friend-zoned in business?People see your brand, they love your vibe, they eat up your content—but they’re not hiring you. They feel seen, but not moved. They’re not fully confident that your brand is the one that can solve their problem or deliver the transformation they’re craving.They think you’re fun, relatable, even inspiring… but that missing piece—the sales piece, the activation piece—is what’s keeping them from actually investing in you.So what are we going to do about it?Today, I’m breaking down exactly how to move your audience from “I adore you” to “I just bought from you.” Because let’s be real—you didn’t build your brand just to collect compliments. You built it to grow, to scale your business, and to position yourself as the only one who can solve your dream client’s problem.We’ll cover:The 3 biggest mistakes keeping you stuck in the Bestie ZoneWhy being too relatable in your messaging actually blocks brand growthHow to shift from friendly to activating with clarity and confidenceTangible strategies to position your brand as irresistible (without losing your warmth or personality)If you’ve been wondering why people engage with your content but don’t buy, this episode is your wake-up call.Because here’s the truth: branding is more than a pretty vibe—it’s about messaging that moves people. And when you nail your positioning, you won’t just have fans… you’ll have paying clients who can’t wait to work with you.Ready to stop being “everyone’s bestie” and start being the brand they buy from? → Tune in now and let’s get you out of the Bestie Zone for good.Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz
