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Unicorn MessagingAuthor: Lucy Bedewi
Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish. How do we filter out this noise? What if your messaging could make your brand irresistibleturning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.My name is Lucy and I am the messaging strategist and copywriter behind the brand My Write Hand Woman. I have been crafting brand messaging and copy for about four and a half years, giving women founders and women owned businesses the words they need to scale into their stretchiest goals. Discover how to craft messaging that makes your brand stand out in a saturated market.Get real, unfiltered insights from strategy calls and consulting sessionswithout the hefty price tag.Learn bite-sized sales strategies and identity shifts that help scale your business from six to seven figures.Tune in to hear some of my best messaging strategies and also some stories of myself and my clients of elevating their messaging to change their positioning and scale their companies. DM me on Instagram: @lucy.bedewiFollow the Podcast: @the.bold.founderFollow or work with my messaging and copywriting studio:@mywritehandwomanSet up a call and check out the website! Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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39: I roasted 55 Instagram bios and here’s why yours isn’t converting
Wednesday, 18 March, 2026
👉 Join Unicorn Messaging and put your messaging into a category of one✨This weekend at SXSW, I roasted 55 Instagram bios, and if you’re wondering why, me too.Just kidding. It’s because I’ve seen that a major theme for the majority of business owners, creators, and founders is that their bio is the problem, not their content.So if anyone has data on how to write a banging Instagram bio, it’s me. I saw every bio under the sun, and I’m going to walk you through three opportunities in this episode to create a bio that will help you stand out from the rest.In this episode we dive into: Why your Instagram bio might be the reason you’re not able to grow followers on InstagramThe biggest mistakes I saw after roasting 55 bios (and why most get ignored)How to shift your messaging from “what you do” → “why it matters”Why leading with your title is hurting your conversions (and what to say instead)How to bring your brand voice into your bio so you actually stand outThe problem with overused buzzwords How to replace generic language with specific, relatable phrasingWhy listing what you post in your bio is a wasted opportunityHow to create a strong “through line” that makes people feel connected instantlyThe real purpose of your Instagram bio Simple tweaks you can make today to turn profile visits into followsReady to stop blending in and finally nail your brand voice, messaging, and Instagram bio?👉 Join Unicorn Messaging and put your messaging into a category of one✨This was produced by Your Girl Media Follow us @yourgirlmedia Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwomanWork on Your Messaging or Copy with Me: The WebsiteFind Your Brand Messaging Superpower: Take the QuizBook a Messaging Intensive: Book with Me Put Yourself in a Category of One. Join My Unicorn Messaging Membership: Join Here
