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Arkaro InsightsAuthor: Mark Blackwell
Arkaro Insights is a podcast series produced by Arkaro, where we help B2B executives deliver better results with the latest ideas in change and innovation for your organisation. About ArkaroArkaro is a B2B consultancy specialising in Strategy, Innovation Process, Product Management, Commercial Excellence & Business Development, and Integrated Business Management. With industry expertise across Agriculture, Food, and Chemicals, Arkaro's team combines practical business experience with formal consultancy training to deliver impactful solutions.You may have the ability to lead these transformations with your team, but time constraints can often be a challenge. Arkaro takes a collaborative 'do it with you' approach, working closely with clients to leave behind sustainable, value-generating solutionsnot just a slide deck."We don't just coach - we get on the pitch with you"Connect With Us We'd love to hear from you! What topics would you like us to explore in future podcast episodes? Drop us a message or connect with us to learn more about Arkaro's approach. Visit us at www.arkaro.com Follow our updates: Arkaro on LinkedIn - https://www.linkedin.com/company/arkaro/ Email us at: mark@arkaro.com Language: en-gb Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Innovation Is Not a Light Bulb Moment — It’s an Engineering Discipline with David Cropley
Episode 58
Wednesday, 8 April, 2026
What if innovation were not a mysterious creative gift but a measurable engineering discipline? That is exactly the argument Professor David Cropley of the University of Adelaide makes — and he has the diagnostic framework to back it up.In this episode of Arkaro Insights, Mark Blackwell talks with David about why most organisations are failing at innovation, where precisely the failure occurs, and what leaders can do about it.David introduces the Innovation Phase Model, a 42-cell diagnostic matrix that maps seven stages of innovation against six psychosocial dimensions. Administered as a survey across teams and organisations, it pinpoints exactly where the roadblocks are — and consistently reveals the same pattern: most organisations are competent at implementation but struggle badly at the front end, where problems need to be identified and ideas generated before anything can be built.They also discuss why AI is being deployed the wrong way in most organisations — treated as a product innovation when it is fundamentally a process innovation — and David shares the mathematical proof that large language models are capped at roughly average human creativity. Useful, but not the innovation engine many believe it to be.The Smith Corona story brings it home: a world-class innovator that went bankrupt because it could only think incrementally when disruption arrived.In this episode:The Innovation Phase Model and the 42-cell diagnosticWhy structure determines behaviour, and most people are rewarded for exploiting not exploringAI as a process innovation being treated as a product — and why that mattersThe mathematical ceiling on large language model creativityThree things a new CEO or VP should do first to build a genuine innovation cultureGuest: Professor David Cropley, University of Adelaide Author of The Psychology of Innovation in Organizations (Cambridge University Press) LinkedIn: linkedin.com/in/davidcropleySend your thoughts to Arkaro Connect with Arkaro:🔗 Follow us on LinkedIn:Arkaro Company Page: https://www.linkedin.com/company/arkaroMark Blackwell: https://www.linkedin.com/in/markrblackwell/Newsletter - Arkaro Insights: https://www.linkedin.com/newsletters/arkaro-insights-6924308904973631488/🌐 Visit our website: www.arkaro.com📺 Subscribe to our YouTube channel: www.youtube.com/@arkaroAudio Podcast: https://arkaroinsights.buzzsprout.com📧 For business enquiries: mark@arkaro.com
