 |
In Clear FocusAuthor: Bigeye
IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts. Language: en Genres: Business, Business News, Marketing, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
In Clear Focus: Consumer Behavior in a Digital Landscape with Jean-Éric Pelet
Episode 4
Monday, 12 May, 2025
IN CLEAR FOCUS: Jean-Éric Pelet, author of "Consumer Behaviour: Understanding Consumers in a Digital Landscape," explores technology's impact on consumer psychology and decision-making. Jean-Éric shares insights on website color psychology, sensory marketing, and China's advanced digital ecosystem. He also discusses emerging technologies, such as voice commerce and AR, and previews his new biometric hospitality project, which adjusts environments based on guests' physical and emotional states.
