In Clear Focus

Author: Bigeye

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.
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Language: en

Genres: Business, Business News, Marketing, News

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In Clear Focus: Expert Context For Strategic AI Research with Piers Fawkes
Episode 1
Tuesday, 20 October, 2026

IN CLEAR FOCUS: Marking our 350th episode and 25th season, Piers Fawkes of PSFK explores the future of strategic AI research. As generic LLMs homogenize insights into a "race to the middle," Piers explains how tracking weak signals provides a vital competitive edge for modern brand marketers. Discover how his new venture, Fodda, acts as an advanced context layer, using curated knowledge graphs and digital twins of human experts to deliver traceable AI outputs that preserve human judgment.