Visibility Era

Author: Bridget Sicsko and Lydia Bagarozza

ere your hosts, Bridget Aileen Sicsko and Lydia Bagarozzaa marketer and publicist obsessed with all things PR, media, communications, entrepreneurship, and personal branding. Each week, we interview media insiders, think magazine writers, editors, top podcast hosts, as well as standout brands whove mastered the art of visibility. We dig into how they did it, so you can too.
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Language: en-us

Genres: Business, Marketing

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Stop Wasting Time on Instagram and TikTok to Grow Your Brand! Do This Instead | Ep 129
Tuesday, 2 December, 2025

In today’s episode, Lydia breaks down the hard truth most founders desperately need to hear: if you’re banking on Instagram or TikTok to grow your brand, you’re building your business on the mood swings of an algorithm.Social Media is unpredictable, draining, and almost entirely dependent on luck to go viral or grow, and PR is the exact opposite. PR is strategic, intentional, repeatable, and rooted in real credibility, not fleeting trends.Here's what you'll learn:• Why going viral is statistically almost impossible• Why PR creates predictable, long-term visibility that compounds• How PR builds credibility in ways social media never can• Why social media should support your brand, not carry it• How a simple PR plan + consistent pitching can land real press Support the showWant a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchpartySIGN UP ON QWOTED for free: https://www.qwoted.com/?via=VOPWatch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured Connect with us on and off the pod! Website: ⁠www.visibilityonpurpose.com⁠ Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠ Youtube: https://www.youtube.com/@visibilityonpurpose