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The Profit Lifestyle for Fitness EntrepreneursAuthor: Scott Carpenter
Big News: Weve Rebranded! Welcome back to the podcast! The first thing youll noticeour name has changed from Gym Owner Freedom to The Profit Lifestyle for Fitness Entrepreneurs. In this episode, were diving into why we made this shift and what you can expect moving forward.THE show for gym owners wanting to achieve more FREEDOM in their lives through their business... and create more time, money, and impact for themselves and their communities.The hard way to grow is by doubling your membership. The easy way to grow is to learn how to double your average client value so you need half as many clients (it's not as hard as you think... for any business model).Learn from Scott Carpenter, a 6x functionally retired gym owner and fitness author with multiple 7-figure businesses, as he walks you through exactly how he started his gyms and the best practices he uses in the fitness industry for marketing, advertising, sales, fulfillment, retention, hiring, systems, operations, and location scaling.Gym Owner Freedom: More Money. Less Clients. Language: en-us Genres: Business, Entrepreneurship, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 198: The Most Connected Man In Fitness — Sumit Seth, CEO of NAAMLY
Monday, 24 November, 2025
Most gym owners think they need more leads.But what if your biggest opportunity isn’t marketing…It’s retention, loyalty, and how your team connects with clients?In this episode, Scott Carpenter reconnects with Sumit Seth — CEO of NAAMLY and one of the most connected people in the fitness industry. Their relationship goes back over a decade, all the way to the very first version of NAAMLY, and this conversation unpacks exactly how NAAMLY was built to solve the biggest problems gym owners face today.🔍 Inside the EpisodeWhy Retention Is the REAL Profit LeverSumit breaks down the 3 levers every gym owner MUST master:Acquire clientsRetain clientsIncrease revenue per member (ARPU)Most owners obsess over #1.The financially smart owners master #2 and #3.Hear how Dan Goodman & Joe Riggio (Business of Strength) cut attrition from 10% to 5%, saving $9,000/month, just by implementing NAAMLY the right way.The Loyalty Equation: Why Clients Stay LongerSumit shares the retention framework used by top-performing studios:FORM: Family, Occupation, Recreation, MotivationPRO Touchpoints: Positive Personalized Reach OutsMicro-Wins & CelebrationsAccountability LoopsUsage Tracking = The strongest churn predictorThese small behaviors create enormous financial results.How NAAMLY Makes B-Players Perform Like A-PlayersYou don’t need “unicorn coaches.”You need systems that:Create structureBuild consistencyProvide transparencyEliminate rogue communicationProtect the relationship between business → client, not coach → clientKeep coaches from texting clients through personal phonesLet you SEE what’s happening behind the scenesNAAMLY was built exactly for this — to make your team more reliable and your results more predictable.The Hidden Problem With Most Gym SoftwareGym owners are duct-taping too many tools together:texting appsemail platformsbilling systemscalendarsspreadsheetsinternal communication toolsretention tracking documentsAnd none of them talk to each other.With NAAMLY, all of this is under ONE roof:MessagingUsage trackingTasksBillingCalendarsAppointmentsRetail purchasesRetention workflowsPayment processingReportingAnd the system is built specifically for semi-private and small-group personal training, NOT salons or yoga studios.How NAAMLY Saves Gym Owners a Boatload of MoneyMost gym owners don’t know how much they’re truly losing in:processing feesper-transaction costsmissing ACHlack of batchingplatform lock-inNAAMLY’s “bar tab / credit limit” model consolidates transactions — instantly saving hundreds per month for active studios.Use the Savings Calculator to see your exact numbers.🎯 You’ll Walk Away WithA clearer understanding of why clients leaveThe systems needed to cut attrition in halfHow to create accountability without micromanagingHow to simplify your tech stack and eliminate duct-tape operationsHow NAAMLY helps you save hundreds in hidden feesA predictable, scalable client journey that strengthens retentionTools to grow your gym WITHOUT relying on more leads🔧 Resources MentionedEpisode Key ResourcesEp 198 Title: The Most Connected Man In Fitness — Sumit Seth, CEO of NAAMLYRetention Pillar: Coach–Client ConnectionMMS Savings: How NAAMLY cuts hidden processing feesSavings Audit Landing Page:👉 http://naamly.com/lp/savings-audit/NAAMLY Links🔗 Retention & Savings Calculator: Included in the notes🔗 Explore NAAMLY: naamly.com🎟️ Gym Profits Summit 2026 — Official Event MentionThis episode also includes an important announcement:🚀 Gym Profits Summit 2026February 12–13, 2026 — Scottsdale, AZ📍 Venue: Venue8600 – 8600 E Anderson Dr, Scottsdale, AZ 85255🎟️ Capacity: 120 gym owners onlyJoin Scott Carpenter and special guest Matt Wilber (multi-location owner & creator of the 7-Figure Marketing Method) for a two-day LIVE implementation event.Inside the Room You’ll Learn:Build a Winnable ModelProfit with 150–200 members (no volume chase)High-Ticket Sales FrameworkAdd $10K–$20K/month without more members7-Figure Marketing MethodFlood your gym with high-quality paid trialsRetention & Pricing PowerWhy charging more keeps clients longerWorkshop Style SessionsLeave with scripts, offers, and systems ready to deploy on Monday👉 Grab your ticket: ptlegends.com/gym-profits-summit⚠️ Tickets will sell out — only waitlist members get first access💬 When You’re Ready, Here Are 3 Ways We Can Help You1️⃣ Subscribe to the Profit Lifestyle Podcast2️⃣ Join our free Facebook community3️⃣ Book a free 1-on-1 deep dive with Andy📧 Andrew@theprofitlifestyle.comQuestions about mentorship or events?📧 info@theprofitlifestyle.com
