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The Redirect Podcast - SEO & SEM News & DiscussionsA podcast of search industry discussion and analy Author: BlackTruck Media Marketing
A podcast of search industry discussion and analysis from the BlackTruck Media Marketing team. Topics include search engine optimization (SEO), search engine marketing (SEM), pay-per-click advertising (PPC), content strategy, local SEO, social media, and other areas of digital marketing. Subscribe on SoundCloud, iTunes, or Stitcher. Listen to our podcasts shorts - BTW with BlackTruck Media Listen to our full-length episodes - The Redirect Podcast Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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[Ep. 84] The Content Divide Behind AI Search and Why Your Team Might Not Be Ready For It
Monday, 6 July, 2026
Google just told a room full of SEOs to keep doing what they're doing. The catch: most brands aren't actually built to do it. Joelle Irvine was in the room at Google Search Central Live Canada, and the through-line from the entire day was simple: keep doing the foundational work, because AI Overviews and AI Mode need grounded data to function. The harder question is whether your team is set up to produce the kind of content that actually earns visibility now. In this episode of The Redirect, host Jason Dodge and growth, product and AI advisor Joelle Irvine break down the commodity vs. non-commodity content slide that dominated marketing chatter, why so much "AI search optimization" is theatrics, how to use schema and Google Trends the way Google actually described, and why the measurement gap is the real story nobody wants to say out loud. If you work in-house, run an agency or lead a marketing team, this one is practitioner to practitioner. No buzzwords, no guarantees. Joelle Irvine works primarily with B2B SaaS and tech companies on growth and profitable revenue, coaches founders on adopting AI responsibly through Grow Class, and co-leads the AI Collective and Montreal Girl Geeks. All the takeaways and show notes can be found here: https://blacktruckmedia.com/podcast/episode-84-the-content-divide-behind-ai-search-and-why-your-team-might-not-be-ready-for-it/
