Below the Fold Author: Below the Fold Below The Fold is the most honest and raw digital marketing podcast around. Digital marketers sitting around a table, talking about what they do best. Be a guest on this podcast Language: en-us Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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Us vs Them, Focusing on Customer Centric Marketing - Episode 613
Episode 13
Tuesday, 14 July, 2020

This is a fluff-free episode. Paxton shared a LinkedIn post that claims that customer centric marketing performs better than sales centric marketing. It's an us vs them mentality. Do we focus on what we get out of the deal or what they get out of the deal? Some may disagree. Listen up!

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