Delivered Lumens

Author: Delivered Lumens

Did you know the light we live with every day affects everything from how we sleep to how much we enjoy our food to whether or not we can see the stars at night? Most people dont think about light every day, but I do. Thats why I started Delivered Lumens, a monthly podcast where I talk to experts ranging from designers to scientists to advocates about the power of light and how to make the best light in your life.
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Language: en

Genres: Arts, Design, Technology

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How to Talk about Light Online with Twiz Creative
Episode 8
Tuesday, 21 November, 2023

The Podcast is BACK! After an unintentional hiatus the podcast is back and this time we're getting a little inside baseball with how lighting people and brands should talk about lighting online. My guest for this episode is Tiffany Wisnieski. She is the founder of Twiz Creative, a brand and marketing agency that helps businesses connect with their ideal clients on and off social media.Tiffany’s passion for the lighting industry surfaced after working with a commercial lighting rep agency and the Detroit Illuminating Engineering Society.With Twiz, she now specializes in helping lighting manufacturers and rep agencies build a social presence, connect with the design community, ease the sales process, and make their mark on the industry.In this episode we talk about, why it’s important for lighting brands to tell their story online. How manufacturers and agents can align their marketing messages to their sales goals, and why it’s so important that our online conversation matches our in-person efforts. You can find more of Tiffany's work on her website: https://www.twizcreative.comFollow her on Instagram: https://www.instagram.com/twiz.creativeOr connect on Linkedin: https://www.linkedin.com/company/twiz-creative