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Brand Plus BrandAuthor: Julie Turkel
Youve got the makings of a promising, even popular, product line. Amazing. Now what? How do you focus on your craft or build your brand when youre crazed with sourcing, shipping and, when you can get to it, customer service? The answer: Brand Licensing. Celebrities, influencers, entertainment companies, fashion labels and savvy artists who know how it works do what they do best (and what they love) while watching their businesses grow on someone elses dime. The Brand Plus Brand podcast will take the guesswork out of licensing, collaborations and partnership. This is the hustle-no-more business model for creative brands. In this podcast youll meet top licensing agents, designers, manufacturers, lawyers, life coaches and other gurus who will inform, inspire and set you on a healthier/easier/more lucrative path to creative and commercial success. Im Julie Turkel, your host and founder of a boutique licensing agency that takes creative clients from seed stage to multi-million dollar lifestyle brand. In a business dominated by corporate trademarks and global corporations, I champion makers and designers because I am one. I love nothing more than to see my clients products sitting on shelves alongside Disney, Martha Stewart - whatever their dream collaboration may be. Inspired by my best-selling brand licensing course, Brand Plus Brand serves up practical and strategic advice from my 20 years in bridging creative talent with national and global partners. Im your corporate matchmaker and I want to see the indie brands I love thrive. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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My Take and My Tips for Influencers
Thursday, 30 July, 2020
Influencers are a rising trend in brand licensing, which makes perfect sense considering they have the same mass level exposure and aspirational connection with consumers as many successful celebrities who license (such as Jessica Simpson or Sarah Jessica Parker, to name a few). Like celebrities, while the sales potential is for influencers is huge, the risks are also high - make one mistake, and you are your licensing partners can get "canceled". In this episode, Julie shares her observations and tips for influencers seeking to design and license products. If you want to learn how to license, take Julie's class Brand Plus Brand. If you have specific questions regarding licensing your brand, go to Julie's website and book a consult and follow Julie @iamjulieturkel on Instagram.
