Voice of Authority Podcast

Conversations with business leaders who've built authority through high-value content and strategic marketing.

Author: Alastair Luke

Voice of Authority is a podcast hosted by Alastair Luke, exploring how business leaders, entrepreneurs and industry experts become the recognised voice in their field. Every episode goes beyond the headlines to uncover the real strategies behind building authority through high-value content and strategic marketing. We explore how today's most respected leaders earn trust, grow their influence and create lasting impact. If you're growing a business, building a personal brand or looking to become the go-to expert in your industry, you'll find practical ideas, honest conversations and proven insights from people who have done it successfully. Expect conversations about: Content marketing Personal branding Leadership Entrepreneurship Business growth Marketing strategy Podcasting Thought leadership Building trust and influence If you're ready to become the voice of authority in your industry, subscribe and join the conversation. New episodes every month.
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Language: en

Genres: Business, Marketing

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Ryan Tierney | Building a Personal Brand That Changed Everything
Episode 1
Thursday, 10 September, 2026

Most business owners don't struggle because they lack expertise.They struggle because nobody knows they exist.In the very first episode of Voice of Authority, Alastair Luke sits down with Ryan Tierney, founder of Lean Made Simple, to explore how creating valuable content transformed both his business and his life.Ryan explains how simple videos filmed on his phone eventually led to:• Millions of YouTube views• Partnerships with Toyota• Speaking for Rolls-Royce• A global personal brand• New business opportunities• Building one of Ireland's best-known voices in Lean ManufacturingMore importantly, this conversation isn't about chasing followers or becoming an influencer.It's about having a message that's bigger than your fear.If you're a business owner, leader or expert who knows you should be creating content but isn't sure where to start, this episode is for you.In this episode:• Why personal branding matters more than ever• How Ryan overcame the fear of being on camera• Why educational content outperforms selling• Building trust before your first sales conversation• Why video is the most efficient marketing tool available• The surprising commercial returns from creating consistent content• How content attracts customers, staff and opportunities• Why "done is better than perfect"About Voice of AuthorityVoice of Authority is the podcast for business leaders who want to build trust, grow their influence and create meaningful content that drives real commercial results.Hosted by Alastair Luke, Creative Director of Attention X.—Subscribe for future episodes featuring business leaders who are using content to build authority in their industries.