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The CPG ViewAuthor: The CPG View
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Marketing Where Life Happens: Turning Everyday Moments into Powerful Brand Experiences (Jack Shannon, CEO & Co-Founder at Recess)
Thursday, 8 January, 2026
Can you walk us through how Recess works — from how brands discover experiential opportunities to how they execute and measure success through the platform?" You’ve worked with powerhouse brands— what’s something happening in the world of brand activations or consumer marketing that genuinely excites you right now? Recess helps brands scale sampling in trusted communities like Equinox, WeWork, and DoorDash. What recent feature, partnership, or trend on the Recess platform are you particularly energized about? As you look ahead to the next year or two, what’s the biggest opportunity or shift in consumer engagement that has you most fired up? On a personal or professional level, what’s inspiring or motivating you right now outside the day-to-day of the business?
