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The CPG ViewAuthor: The CPG View
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Retail Media’s Next Chapter: Measurement, AI, and What Brands Must Get Right (Dan Bonert, SVP Retail Media, Merchant Analytics and Collaboration at NielsenIQ)
Thursday, 5 March, 2026
You’ve held leadership roles across advertising, data, and now retail media. What excites you most about the journey that brought you to NielsenIQ, and how does it shape the way you approach this role?Retail media has become a critical investment area for CPGs. From your vantage point, what’s next in retail media, and where do you see the biggest opportunities for innovation?As you focus on merchant analytics and collaboration, how do you see data helping to close the gap between retailers and CPGs in creating more aligned growth strategies?You’ve emphasized the role of automation and personalization in digital advertising. How can CPG brands deliver personalized retail media experiences at scale without sacrificing efficiency?With over 20 years in digital and advertising, what lessons have you learned about building and leading teams that can thrive in the fast-moving world of CPG and retail media?
