Adtech Unfiltered

Author: Basis

An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.
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Language: en

Genres: Business, Marketing, Technology

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Target Effectively in the Privacy-First Era (with Liz Emery)
Episode 22
Wednesday, 26 November, 2025

Patchwork privacy fixes and workarounds are failing brands and advertisers. Liz Emery, co-founder of Vyvr, is tackling the adtech industry's battle with signal loss and compliance challenges. She joins host Noor Naseer to share critical lessons from the privacy trenches, practical advice for avoiding legal risks, and her vision for building data infrastructure that's ready for whatever comes next—from AI to new privacy laws and beyond.