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Grow Your Independent Consulting BusinessAuthor: Melisa Liberman
Are you an independent consultant whos ready to grow your business into a predictable revenue stream while working on your own terms? The Grow Your Independent Consulting Business is a podcast that shares the blueprint to make your consulting business goals a reality. Each week, Business Coach, Melisa Liberman, brings you solo insights or informative guest interviews that will help you to accomplish your Independent Consultant Business goals. She shares specific tools, actionable strategies, and techniques that successful independent consultants use to create the predictable, sustainable, and impactful independent consulting business you may not even realize is possible. Language: en-us Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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248. The Anti-Pitch: How to Sell Consulting Without Selling
Wednesday, 10 December, 2025
If your consulting prospects aren’t turning into paid work, it’s not because your pitch needs work.Pitching, or thinking you need to pitch, is the real problem.This episode breaks down the “Anti-Pitch” consulting sales approach, a simple conversation structure that helps you convert high-value consulting engagements without selling, convincing, or performing. No pitch decks. No sales presentations. Just a process that positions you as the advisor clients want to engage.If your discovery calls feel like job interviews or you catch yourself trying to prove your value, this episode shows you how to shift into a process that helps clients understand the real problem, the impact, and the best path forward. When you run a conversation this way, clients experience your value, and don’t need it to be explained.What you will learn in this episode: [04:50] Why refining your pitch often works against you [10:40] The common helpful move that unintentionally breaks trust [18:10] The four part Anti-Pitch framework [25:45] How to co create a solution with the client [30:00] How to guide decisions without pushing or chasing [35:00] How this approach shortens your sales cycle and improves your win rateListen to Episode 248 to start leading consulting conversations that convert while strengthening your confidence, clarity, and positioning.Mentioned ResourcesCompanion Resource: www.icpricing.com Full Show Notes: https://shownotes.melisaliberman.com/episode-248Melisa’s Books, Planners & Journals: https://linktr.ee/melisalibermanRelated Podcast Episode: ️Episode 149 - Pitching Your Consulting Services, https://shownotes.melisaliberman.com/episode-149-pitching-your-consulting-services/#more-1901 Mentioned in this Episode:Join the waitlist for the 2026 Lead Gen Sprint, http://www.consultantsprint.com/ Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.
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