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Creator Economy LiveAuthor: Creator Economy Live
Every other week, the Creator Economy Live podcast brings you lively conversations about everything in the world of influencer marketing and the creator economy. Whether youre an established creator or a seasoned influencer marketing expert, or on your way to becoming either, this podcast is perfect for you. Subscribe so you dont miss every episode! Creator Economy Live is presented by the industrys top voices Brendan Gahan (Mekanism) and Keith Bendes (Linqia) and brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Strategy Behind MGM’s Influencer Empire with Jessica Dove
Episode 83
Friday, 20 February, 2026
Send a textJessica Dove, Director of Social Media & Influencer Marketing at MGM Resorts, joins us to unpack how one of the most iconic hospitality brands in the world approaches creator partnerships.With over 10 years at MGM, Jess shares how influencer marketing has evolved from room trades to fully integrated, experience-driven strategy across properties like Aria, Bellagio, Cosmopolitan, Mandalay Bay, and Luxor.We break down:What MGM’s influencer strategy really looks like at the highest levelHow major events and activations factor into creator partnershipsWhy experiences outperform simple brand dealsHow hospitality brands can think beyond “free stays for posts”What makes creators want to partner with MGMPlus, we cover the latest industry headlines:Super Bowl creator integrations (NFL hosted 160+ creators 👀)MrBeast x Salesforce + Whatnot’s $1M livestreamAI social platforms like MoltbookInfluencer ads emerging as buyers’ top priority for 2026UpScrolled’s rise amid TikTok uncertaintyAnd of course, our Creator and Brand of the Week picks.If you care about where influencer marketing is headed — especially in experiential and hospitality — this one’s a must-listen.
