Creator Economy Live

Author: Creator Economy Live

Every other week, the Creator Economy Live podcast brings you lively conversations about everything in the world of influencer marketing and the creator economy. Whether youre an established creator or a seasoned influencer marketing expert, or on your way to becoming either, this podcast is perfect for you. Subscribe so you dont miss every episode! Creator Economy Live is presented by the industrys top voices Brendan Gahan (Mekanism) and Keith Bendes (Linqia) and brought to you by the biggest event for influencer marketers in the US Creator Economy Live! 
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Language: en-us

Genres: Business, Marketing

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Inside Portal A: Zach Blume on 15 Years of Shaping the Creator Economy
Episode 70
Thursday, 28 August, 2025

Send us a textFor our 70th episode milestone, we’re joined by long-time friend and branded content pioneer Zach Blume, Co-Founder of Portal A. From the early days of viral YouTube hits to partnering with Jimmy Kimmel’s Wheelhouse Entertainment, Zach has spent 15+ years at the intersection of tech, entertainment, and influencer marketing. We dive into the evolution of “viral,” the highs and lows of YouTube Rewind, and how branded content has matured into today’s creator-driven economy. Plus, we break down the latest news—from creator tours outselling expectations to whether Bilt’s “Roomies” is genius or a flop.