Branding with Becks

Author: Becks

An uplifting podcast for content creators, influencers, business owners, and personal brands who want to grow with intention. Join your content creator bestie Becks for weekly episodes packed with motivation, marketing tips, and real talk about the highs and lows of life online. Mondays: Full-length episodes on branding, social media strategy, content planning, and more Thursdays: The Brew with Becks inspiring pep talks to keep you going #SocialMediaMarketing #BrandingwithBecks
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Language: en

Genres: Business, Marketing

Contact email: Get it

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From Storytelling to Story-Living with Shantanu
Wednesday, 10 December, 2025

Today we’re talking about a big idea: story-living-the reason the most loved brands don’t just craft great stories, they bring them to life in everything they do.Shantanu Srivastava is a global marketing and innovation leader who has shaped brand and growth strategy for some of the world’s most respected consumer and healthcare companies, including Twinings, Danone, Sanofi and Reckitt. He has launched new brands, revitalized heritage brands and led enterprise-wide innovation acceleration.He now runs a consulting and advisory practice helping organizations reimagine brands through purpose, storytelling and consumer-led innovation, and serves on boards with startups and other organizations across the food and wellness space.Shantanu is also co-founder of Healthverse, a wellness movement rooted in natural healing, science-backed wellness practices and food solutions, reflecting his belief that brands should advance both human and business health.Known for his light-hearted but grounded approach, Shantanu bridges corporate rigor with entrepreneurial energy.LinkedIn: https://www.linkedin.com/m/in/shantanusrivastava-8b45b29/Healthverse: https://healthverse.uk/Together, we unpack what it truly means for a brand’s purpose to show up in every product, partnership, and experience-and how leaders can build ecosystems where a brand’s story is lived every single day.