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Pitching PowerhouseAuthor: Award-Winning PR Agency Owner, Jen Berson
Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that dont cost you tons of time, money, and sanity AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time listen to discover how! Language: en Genres: Business, Education, Entrepreneurship, How To Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Your Client Doesn't Know What They Want, And That's Your Job to Figure Out
Wednesday, 29 July, 2026
A client tells you they want Forbes. They can't tell you why. That's the exact moment most agencies get it wrong. In this video, Jen breaks down what to do when a client hands you a wish list of big-name placements with zero reasoning behind it. She walks through the discovery questions that uncover what a client actually needs versus what they're asking for, how to map that real goal to the right PR strategy, and why chasing vanity metrics sabotages the whole relationship. ➡️ The exact questions to ask on a discovery call to uncover a client's real goal, not just their wish list ➡️ Why credibility, sales, investor confidence, and validation each require a completely different PR strategy ➡️ A wild story about a viral Instagram foodie that shows what happens when a client isn't ready to handle the visibility they asked for ➡️ How to shift from being an order-taking vendor to an indispensable strategic partner Ready to stop taking client requests at face value and start leading with real strategy? Grab the Premium Positioning Audit linked below. It takes five minutes and shows you exactly where your positioning needs work. 📌 Links + Resources Mentioned in This Video: → Get Your Premium Positioning Audit: https://jenerationacademy.com/audit → Get Your Agency AI Assistant: https://jenerationacademy.com/the-agency-assistant → Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab → Subscribe to My Newsletter: https://jenerationacademy.com/ 💬 Let's Connect: Instagram: https://www.instagram.com/jenerationpr/ LinkedIn: https://www.linkedin.com/in/jenerationpr/ Website: https://jenerationacademy.com/
