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The Kara Goldin ShowAuthor: Kara Goldin Language: en Genres: Business, Business News, Entrepreneurship, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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786 Jen Hardell: Founder & CEO of Subourbon Life
Monday, 12 January, 2026
On today’s episode, we welcome Jen Hardell, Founder & CEO of Subourbon Life — the bourbon-based ready-to-drink cocktail brand redefining how—and when—America’s native spirit is enjoyed.Jen is a visionary founder with deep operational experience in consumer and spirits businesses. With Subourbon Life, she identified a clear gap in the fast-growing RTD category: while vodka and tequila dominated shelves, bourbon lacked a lighter, more social, lifestyle-forward expression. She set out to change that by creating non-carbonated bourbon cocktails made with real aged bourbon, thoughtfully sourced ingredients, and a strong emphasis on community through the brand’s “Find Your People” philosophy.In this episode, Jen shares how she translated operational rigor into building a founder-led spirits brand, the challenges of bringing an RTD bourbon from concept to shelf, and how Subourbon Life balances quality, consistency, and scalability in a crowded market. From flavor development and branding to distribution and leadership, this conversation offers valuable insight for founders, operators, and anyone curious about innovation in CPG and spirits. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @KaraGoldin on all networks. To learn more about Jen Hardell and Subourbon Life:https://www.subourbonlife.comhttps://www.instagram.com/drinksubourbonhttps://www.linkedin.com/in/jen-hardell-287715334/ Sponsored By:LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free.Odoo - Discover how Odoo can take your business to the next level, by visiting Odoo.comAcorns - Head to Acorns.com/KARA or download the Acorns app to get started.Fora - Become a Fora Advisor today at ForaTravel.com/karagoldinBilt - Join the loyalty program for renters at JoinBilt.com/KARAGOLDIN Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/786
