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The Kara Goldin ShowAuthor: Kara Goldin Language: en Genres: Business, Business News, Entrepreneurship, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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842 Helen Christoni: Co-Founder of Make Time Wellness
Friday, 22 May, 2026
Putting brain health at the center of women’s wellness — that’s the conversation 🧠✨ On The Kara Goldin Show, I sit down with Helen Christoni, Co-Founder of Make Time Wellness, a brand redefining women’s wellness by focusing on cognitive health, daily wellness habits, and science-backed support for the brain. Helen’s journey started long before Make Time Wellness. A longtime wellness marketing executive and ultramarathoner, she spent years helping grow wellness brands while also navigating deeply personal experiences with dementia and mental health struggles within her own family. But through those experiences, she noticed a major gap she couldn’t ignore: women were prioritizing skincare, fitness, hormones, and longevity — but rarely talking about brain health until it became a crisis. That realization became Make Time Wellness — a brand Helen co-founded alongside Emma Heming Willis to help women prioritize their brain, body, and beauty through education, awareness, and science-backed wellness products. Built around the idea that cognitive health should be part of everyday wellness, Make Time Wellness is helping bring a once-overlooked conversation into the mainstream. We talk about Helen’s personal journey with dementia and cognitive health, why women’s brain health has been historically overlooked, and what it takes to build trust in a crowded wellness and supplement space. We also get into the realities of launching an emerging wellness brand, expanding into retailers like Vitamin Shoppe and Ulta, and how Make Time Wellness approaches education without fear-based marketing. Helen also shares how her background in wellness brand-building shaped her approach as a founder, the lessons she’s learned scaling an early-stage company, and why she believes brain health is becoming the next major frontier in women’s wellness. If you are interested in what it takes to build a mission-driven wellness brand, why cognitive health matters more than ever, or where the future of women’s wellness is headed — check out this interview on my podcast now. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @KaraGoldin on all networks. To learn more about Helen Christoni and Make Time Wellness:https://maketimewellness.com/https://www.instagram.com/maketimewellness/https://www.instagram.com/helenchristoni/https://www.linkedin.com/in/helenchristoni/ Sponsored By: AT&T Business - Switch to AT&T Business at business.att.com LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free. Upwork - Visit Upwork.com right now and post your job for free. Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/842
