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The Kara Goldin ShowAuthor: Kara Goldin Language: en Genres: Business, Business News, Entrepreneurship, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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799 Raj Alva: Co-Founder of Whiskey JYPSI
Wednesday, 11 February, 2026
On today’s episode, we welcome Raj Alva, Co-Founder of Whiskey JYPSI — the award-winning whiskey brand redefining modern American whiskey through craft, culture, and storytelling.Raj is a serial entrepreneur, brand architect, and investor known for building culturally resonant consumer brands that thrive during moments of disruption. With Whiskey JYPSI, he saw white space in a category steeped in tradition and chose to approach it differently — focusing on blending excellence, creative freedom, and emotional connection rather than owning a distillery or following conventional playbooks.In this episode, Raj shares how Whiskey JYPSI was built by leaning into uncertainty, why blending can be a creative advantage, and what it takes to build a brand that resonates beyond the bottle. We dive into brand-building during disruption, the role of culture and storytelling in consumer loyalty, founder responsibility beyond profit, and how values-driven leadership creates durable, meaningful businesses. This conversation offers powerful insight for founders, operators, and anyone building brands with intention and conviction. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @KaraGoldin on all networks. To learn more about Raj Alva and Whiskey JYPSI:https://www.linkedin.com/in/raj-alva-a654801/https://www.linkedin.com/company/whiskeyjypsi/ Sponsored By:Bilt - Join the loyalty program for renters at JoinBilt.com/KARAGOLDIN Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/799
