 |
The Kara Goldin ShowAuthor: Kara Goldin Language: en Genres: Business, Business News, Entrepreneurship, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
790 Darren Litt: Co-Founder & CEO of Hiya
Wednesday, 21 January, 2026
On today’s episode, we welcome Darren Litt, Co-Founder & CEO of Hiya — the leading children’s health brand reimagining kids’ wellness with science-backed, pediatrician-formulated vitamins and supplements.Darren’s journey began with a simple but powerful parental insight: most kids’ vitamins are essentially candy. Determined to do better, he set out to build a brand rooted in trust, transparency, and real nutrition. The result is Hiya—a profitable, fast-growing, largely bootstrapped DTC brand that removed sugar, artificial additives, and unnecessary fillers from children’s vitamins, while rethinking everything from formulation to packaging and the overall “kidsperience.”In this episode, Darren shares how a personal frustration turned into a category-defining company, the early challenges of building in a crowded and regulated wellness space, and the pivotal decisions that shaped Hiya’s trajectory. We also talk about scaling a mission-driven consumer brand, creating long-term trust with parents, navigating a major majority-stake acquisition, and what Darren sees next for the future of children’s wellness. This conversation is packed with insight for founders, operators, and anyone building brands with purpose. Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @KaraGoldin on all networks. To learn more about Darren Litt and Hiya:https://hiyahealth.comhttps://www.instagram.com/hiyahealth/https://www.linkedin.com/in/darren-litt-3057402/https://www.linkedin.com/company/gethiya/ Sponsored By:LinkedIn Jobs - Head to LinkedIn.com/KaraGoldin to post your job for free.Warby Parker - Get 15% off plus free shipping when you buy two or more pairs of prescription glasses. Head to WarbyParker.com/KARAGOLDINDailyLook - For 50% off your first order, head to DailyLook.com and use code KARAGOLDIN Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/790
