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Women Designers You Should KnowAuthor: Amber Asay
Redesigning history by celebrating women. Amber Asay (host and designer) highlights groundbreaking contributions of women designers who have shaped the world we live in today. From graphic designers to architects, industrial designers to fashion icons, we explore the inspiring stories of the women who came before us, breaking barriers and paving the way for future generations. There's a dual approach in each episode, with a designer as a featured guest, we'll uncover the remarkable journey of a historical figure, shedding light on their innovative designs, their challenges, and their triumphs. The goal is to make these extraordinary women household names, ensuring that their legacies are rightfully celebrated and recognized for their profound impact on design history. Language: en Genres: Arts, Design, Visual Arts Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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049. Carolyn Davidson and Sarah Williams: The Woman Behind the Swoosh
Episode 49
Tuesday, 9 September, 2025
When it comes to recognizable icons, few rival Nike’s Swoosh, designed by student designer Carolyn Davidson for $35. We unpack her quiet career, late recognition, and lasting influence with guest Sarah Williams, Co-CEO of Beardwood & Co. and President of AIGA NY._______Support this podcast with a small donation: Buy Me A CoffeeThis show is powered by branding and design studio Nice PeopleJoin this podcast and the Patreon community: patreon.com/womendesignersyoushouldknowHave a 1:1 mentor call with Amber Asay: intro.co/amberasay_______About Carolyn Davidson:We’re pulling back the curtain on one of design’s most enduring marks: the Nike Swoosh. In 1971, Portland State University student Carolyn Davidson sketched a fluid, wing-like “stripe” directly over a shoe drawing—a fast, simple symbol that Phil Knight didn’t love at first but chose under production pressure. She invoiced $35, kept freelancing for the scrappy company as it rebranded from Blue Ribbon Sports to Nike, and later stepped away from the spotlight. Years afterward, Nike surprised her with a gold Swoosh ring and stock—an act of overdue recognition that grew to life-changing value. We trace Davidson’s process, her broader early contributions beyond the logo, and how the Swoosh eventually stood alone without the wordmark. About Sarah Williams:Sarah Williams is Co-CEO of Beardwood & Co. and President of AIGA New York. She joined Beardwood early (2006) after starting at Landor and rose to co-owner, leading brand programs for companies like Danone and Colgate while advancing mentorship and access across the NYC design community.Follow Sarah:Instagram: @_sarah_aw_Beardwood & Co Instagram: https://www.instagram.com/beardwoodco/https://beardwood.com/ ____View all the visually rich 1-min reels of each woman on IG below:Instagram: Amber AsayInstagram: Women Designers Pod
