Masters of SaaS

Author: Todd Chambers

Masters of SaaS is produced by Upraw Media, a Paid Media, Analytics and CRO agency, exclusively for SaaS. The host of the show is Todd Chambers. In each episode, we chat with SaaS entrepreneurs and experts in the field about what got them to where they are today. This includes all the doubts, fears and trade-offs you go through to double down on what you're really good at. What you can expect: [1] Relevant topics and valuable advice on everything from designing your platform to increasing customer retention and all thats in between; [2] No fluff just actionable tactics and tips you can start applying to your own SaaS business right away; [3] No bull**t, real stories of both success and failure to keep you motivated and inspired on your journey; [4] A good time, a splash of good humour, a sprinkling of banter and people who know how to not take themselves too seriously.
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Language: en-gb

Genres: Business, Entrepreneurship, Marketing

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Mastering SaaS Marketing - Shane Murphy-Reuter @Webflow
Episode 5
Monday, 10 July, 2023

In this week's episode of Masters of SaaS, we talk with Shane Murphy-Reuter, the CMO at Webflow, the leading platform empowering designers to build professional websites visually.Join Todd as he delves into Shane's journey and explores the key insights he has gained as a CMO of one of the most popular SaaS companies at the moment. In this episode we cover:Shane’s biggest lessons from his first 90 days as a CMO - understand why many SaaS companies struggle with poorly defined positioning and the importance of crafting a compelling brand story;How to measure effectiveness of marketing activities is essential for scaling demand generation;How to get your CFO to approve big budgets;How to double a paid media campaign ROI through CRO and media mix optimization;The challenges of finding the right Google conversion signal;Finally, Shane reveals his strategies for working smarter, not harder.Tune in and gain the knowledge you need to take your SaaS marketing efforts to the next level!If you are keen to know more about Upraw Media or be a Masters of SaaS guest speaker, visit uprawmedia.com or DM us on LinkedIn. We are also on Youtube if you'd like to put a face to the names and voices of the best in SaaS. Thanks for tuning in!