The Ad Watchers

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Author: BBB National Programs

Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.
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Language: en-us

Genres: Business, News, Non-Profit, Tech News

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Influencer Marketing Consumer Insights: What can lead to distrust?
Wednesday, 6 August, 2025

In 2024, 82% of U.S. marketers used influencer partnerships in ad campaigns at a value of a whopping $24 billion. Influencer marketing is a key cornerstone of marketing campaigns, but how much do consumers trust influencers and influencer marketing? In this episode of Ad Watchers, hosts Annie and Eric are joined by Katie Goldstein of … Continue reading Influencer Marketing Consumer Insights: What can lead to distrust? → The post Influencer Marketing Consumer Insights: What can lead to distrust? appeared first on BBB National Programs.