The Ad Watchers

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Author: BBB National Programs

Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.
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Language: en-us

Genres: Business, News, Non-Profit, Tech News

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Revisiting Consumer Reviews: Incentivized, Inflated, or Authentic?
Wednesday, 8 May, 2024

In this episode of Ad Watchers, the hosts discuss the topic of consumer reviews and the actions taken by the National Advertising Division (NAD) to ensure their accuracy. They highlight several recent NAD cases related to consumer reviews, including challenges to claims made by Proz hair care products, MyPatriot Supply, Goose Creek candles, and Dr. … Continue reading Revisiting Consumer Reviews: Incentivized, Inflated, or Authentic? → The post Revisiting Consumer Reviews: Incentivized, Inflated, or Authentic? appeared first on BBB National Programs.