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The Cowboy Perspective an exploration of grit, servant leadership, and business philosophy with high performers!Author: The Cowboy Perspective
Welcome to a place where we will talk all things Natural and Organic meat business, Ranching, American Quarter Horses, Family, and God! Pull up a seat grab your favorite beverage and lets chew the fat! How to build a team? What is a Cowboy? How to survive change? Why do entrepreneurs win? What is the truth about farming and ranching? Visit www.thecowboyperspective.com for transcriptions and more! Language: en Genres: Business, Education, Marketing, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Darin Deaton: Businessman, Physical Therapist, Christian, Cowboy
Wednesday, 18 February, 2026
Neil interviews Darin Deaton, a physical therapist, entrepreneur, and rancher. Darin shares his shift from pre-med toward PT after observing an independent practice owner's lifestyle, his education at Texas Woman's University, and juggling full-time work with graduate school. He describes learning business through an early partnership, then launching his own clinic using SBA financing and a $60,000 investor check that enabled a 1998 seven-figure exit. Darin later built and sold a seven-location Fort Worth PT group (sold in 2024) and runs DPT Therapy. They discuss Deaton Ranch Beef, regenerative ranching, raising Achi/Red Wagyu over Angus, local food systems, health pillars, aging and muscle loss, faith, integrity, and "Make America Grit Again." Links Visit us at www.thecowboyperspective.com More on Darin: deatonranchbeef.com dpttherapy.com Topics 00:00 Meet Darin Deaton: PT, rancher, and entrepreneur 02:20 From pre-med to PT: choosing a life with family balance 06:34 PT school hustle & how the profession evolved (BS → MS → DPT) 11:34 First clinics & learning business the hard way 14:23 Getting funded: the $60K check that launched the practice 19:05 Debt, integrity, and having your spouse's backing 22:12 First big exit: selling the clinic & discovering equity 25:58 Building a multi-location PT group + becoming the landlord 27:14 Food, fitness, and the origin story of Deaton Ranch beef 35:29 Local food systems, small producers vs big supply chains 38:52 Cattle economics: herd size, restaurant demand, and market cycles 41:39 Wagyu curiosity & the "better-for-you" meat business angle 42:19 Wagyu Experiment Gone Wrong: Chasing Pounds vs. Premium 43:23 Learning the Cattle Game: Associations, Webinars & Old Cowmen 43:50 One-Man Ranch Ops: Working Cattle Solo with Border Collies 44:34 PT vs. Gym: The Full Health Stack (Sleep, Diet, Stress & Genetics) 45:23 Maximum Genetic Potential: The Animal Analogy for Human Performance 46:47 Muscle Mass After 40: Protein, Strength Training & Aging Reality 49:26 Backflips at 59: Athletic Roots, Training Smart & Avoiding Injury 51:53 Mortality, Meaning & Faith: Making the Time Count 56:20 Grit, Failure & Raising Tough Kids in a Softer Culture 01:00:48 Immigration & Opportunity: Lawful Grit, Hard Work, and 'Luck' Excuses 01:03:47 Earning Credibility: Humility, Ranch Hierarchy & Learning to Lose 01:10:38 Integrity When Nobody's Watching: Pride in Craft & Old-School Values 01:14:37 Building Better Horses: Breeding, Cow Horse Prospects & Ranch Standards 01:17:18 Be the Dumbest in the Room: Getting Coached, Taking Ribbons & Growing 01:20:01 Closing Thoughts & Where to Find Darin (Deaton Ranch Beef + DPT Therapy)
