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The Cowboy Perspective an exploration of grit, servant leadership, and business philosophy with high performers!Author: The Cowboy Perspective
Welcome to a place where we will talk all things Natural and Organic meat business, Ranching, American Quarter Horses, Family, and God! Pull up a seat grab your favorite beverage and lets chew the fat! How to build a team? What is a Cowboy? How to survive change? Why do entrepreneurs win? What is the truth about farming and ranching? Visit www.thecowboyperspective.com for transcriptions and more! Language: en Genres: Business, Education, Marketing, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Josh Beavers on Breaking Into Cowboying & Learning the Unspoken Rules
Wednesday, 15 April, 2026
Neil and co-host Kyle Johnson welcome Josh Beavers, who explains his family name history (his dad was adopted after his biological father was murdered, leading to the Beavers surname) and discusses growing up near Dallas while spending weekends ranching in Kemp, Texas. Josh describes craving cowboy life, attending Tarleton, and learning by observing and absorbing "unspoken rules" about horsemanship, day work expectations, and maturity. He explains how his businessman father influenced his networking skills, helping him sell horses by relating to non-cowboy buyers. Josh outlines his career path through multiple states, including a major ranch job at Silver Spur Ranches in Walden, Colorado handling 15,000 yearlings, and his current role as a camper for Horton Ranches in southwest Kansas managing cows and heifers. He details his horse program, shifting from outside horses to owning, partnering with investors, and marketing horses through sales and professional media, emphasizing target audiences, pricing, and adding value. Find us online at www.thecowboyperspective.com Josh on IG @thatsalottabeavers Topics 00:10 Welcome and Guest Intro 01:17 Adoption and Identity 03:38 Dallas to Ranch Life 06:42 Tarleton Cowboy Immersion 07:49 Colts Versus Finished Horses 11:34 Unspoken Cowboy Rules 15:16 Earning Opportunities 21:08 Networking and Selling Horses 26:15 Modern Culture and Hard Work 31:09 Outdoor Childhood and Work Ethic 32:09 Boots and Cowboy Style 34:14 Driving Shoes Debate 34:54 Rules Versus Reasons 36:01 Backbone And Choice 37:59 Kids Copy Everything 39:42 Open Mind Not Naive 42:05 Protect Your Energy 44:43 Handling Online Trolls 50:19 Standing Out Pays Off 53:26 Imposter Syndrome Wins 56:22 Cowboy Career Path 59:31 Wyoming Yearlings Scale 01:04:53 Kansas Camp Life 01:07:23 Do You Want Ownership 01:07:45 Tools For The Job 01:08:42 The Yellow Horse 01:11:29 Building A Horse Program 01:13:19 Investors And Partnerships 01:15:31 Selling To The Public 01:18:09 Sales Versus Self Marketing 01:22:53 Pricing Potential Horses 01:29:21 Yellowstone Market Shift 01:35:15 Marketing Makes Value 01:39:50 Next Waves And Wrap Up
