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FBA Spotlight
Welcome to Amazonia PPC official podcast. As an Amazon advertising agency, we share our findings about how Amazon ranking works, different PPC strategies, product launches on Amazon, along with interviews with relevant speakers in the industry. Follow us for more content and check our website for more resources. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Removing Negative Reviews with Danan Coleman
Episode 11
Monday, 23 September, 2024
In this eye-opening episode, we dive deep into the world of Amazon review management with special guest Danan Coleman, a seasoned Amazon seller and reviews expert. Discover the secrets to protecting your brand, improving your ratings, and boosting your sales on the world's largest e-commerce platform. Contents: 0:00 - Introduction 2:20 - Dan's background and expertise 3:54 - The devastating effects of negative reviews 5:00 - Defining ratings, reviews, and critical reviews 6:50 - Amazon's star rating system explained 9:07 - Identifying common review violations 11:41 - Understanding the integrity of reviews 14:00 - Examples of non-product reviews 15:32 - Unsolicited medical advice in reviews 16:46 - Return policy issues in reviews 18:16 - Black hat tactics: Fake reviews exposed 19:38 - Successfully removed review examples 20:48 - Key tips for removing negative reviews 27:20 - What to include when contacting Amazon 30:22 - Main takeaways 32:54 - Black hat tactics to watch out for 🔑 Key Insights: ▪️Learn how negative reviews impact your BSR, conversion rates, and overall brand image ▪️Understand the devastating effect of dropping from a 4.3 to a 4.2 star rating (up to 50% sales loss!) ▪️Discover why it takes up to 12 five-star reviews to overcome a single one-star review ▪️Master the art of identifying review violations and removing them effectively ▪️Gain insider knowledge on Amazon's review policies and community guidelines For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com
