Talking Content

Author: Ellen Bathgate

Welcome to Talking Content, the go-to podcast for small business owners in professional services. Whether you're in property management, real estate, mortgage broking, law, conveyancing, or you're consulting to one of these industries, if you're keen to improve your content marketing strategies, you're in the right place. Hosted by Ellen Bathgate, an experienced content creator and strategist, each episode delivers relaxed, friendly, and conversational insights to help you streamline your content creation process and effectively engage your target audience. Tune in weekly for episodes packed with actionable tips on social media, content planning, and time-saving techniques. Whether you want to improve your online presence, attract new clients, or establish yourself as an industry expert, Talking Content offers the guidance and inspiration you need to succeed. Subscribe now to start transforming your content marketing approach. 
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Language: en-gb

Genres: Business, Marketing

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Content That Converts with Kristen Porter
Episode 11
Sunday, 14 September, 2025

Content marketing doesn’t have to be complicated, but it does need to be strategic. In this episode, I chat with Kristen Porter from Zenovate Marketing (and O*NO Legal) about how she blends her background in law and marketing to help professional services and real estate businesses grow with content that actually works.In this episode we cover:The surprising results that come when content doesn’t hit the original goalWhy email marketing is the cornerstone of Kristen’s strategyHow to create lead magnets that actually nurture (not just collect emails)Her batching and repurposing process for turning one idea into weeks of contentThe truth about Facebook and Instagram ads (and why you should never just hit “boost”)Kristen’s advice if you’re overwhelmed and don’t know where to startAnd much more!To connect with Kristen Porter and Zenovate Marketing on social media:Follow Zenovate Marketing on Instagram: https://www.instagram.com/zenovatemarketing/Follow Zenovate Marketing on Facebook: https://www.facebook.com/profile.php?id=61573619129761Connect with Kristen on LinkedIn: https://www.linkedin.com/in/kristen-porter-889ab886/And to connect with Ellen and the ContentCollab team:Follow Ellen on Instagram: https://www.instagram.com/ellen_bathgate/Follow Ellen on Facebook: https://www.facebook.com/EllenBathgateAU/Follow ContentCollab on LinkedIn: https://www.linkedin.com/company/content-collab-auConnect with Ellen on LinkedIn: https://www.linkedin.com/in/ellen-bathgate/