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We Are, Marketing Happy - A Healthcare Marketing PodcastAuthor: Hedy and Hopp
Healthcare marketing is always evolving, and We Are, Marketing Happy is here to help you make sense of it. Hosted by Jenny Bristow, CEO and founder of the healthcare marketing agency Hedy & Hopp, this award-winning podcast explores the latest shifts, challenges, and innovations shaping the industry today. Follow along, share with your team, and let us know what topics youd like us to explore next. Learn more about Hedy & Hopp at www.hedyandhopp.com. Language: en-us Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Digital Domino Disaster
Episode 113
Friday, 12 December, 2025
Jenny Bristow and Senior Digital Producer Suzie Schmitt of Hedy & Hopp discuss the pervasive, yet often misunderstood, risks of tech dependencies for healthcare marketers. They explain what happens when single points of failure like AWS and Cloudflare experience outages, examine the instability of the internet's open-source foundation, and explain why these issues uniquely impact healthcare organizations. Learn actionable steps to create, document, and execute a disaster plan to mitigate operational and compliance risks.Episode notes:Understanding Tech Dependency Risks: How the internet's "Jenga tower" of dependencies creates massive ripple effects from a single breakCloud Monopolies and Backup Strategy: The risk of relying on three major cloud providers (AWS, Azure, GCP) and the need to have your website backup on a separate infrastructure from your production environmentThe Open-Source Developer Issue: The unsustainability of large enterprises depending on unpaid, volunteer open-source developersCloudflare Explained: How this intermediary service facilitates a secure and faster internet, and what happens when it failsThe Responsibility of Covered Entities: The HIPAA breach notification clock starts when an outage occurs, so it’s important to clearly document the timeline of eventsCreating a Disaster Plan and Crisis Communication Strategy: The necessity of defining roles and establishing a communication plan for an inevitable failureDocumenting Dependencies: Steps to list and track all dependencies so that you can quickly assess if an outage impacts your websiteMarketing's Role in Security: Why outage communication falls to the marketing team and the need for close alignment with IT on the disaster planConnect with Jenny:Email: jenny@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/jennybristow/Connect with Suzie:Email: suzie.schmitt@hedyandhopp.comLinkedIn: https://www.linkedin.com/in/suzie-schmitt/ If you enjoyed this episode, we’d love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.
