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Inspire Design Create with David LeeAuthor: ATDAVIDLEE
A weekly podcast for aspiring filmmakers looking for advice from working professionals and how their stories can inspire you to grow your business and craft. Prod Co. Website Instagram @atdavidlee YouTube Channel Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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8 Out of 10: How One Cold Lead Became a Real Client (Using the Scoring Rubric) | Ep.203
Episode 203
Wednesday, 7 October, 2026
I'm back with part two on the scoring rubric, and this time I'm walking you through a real client — FitBrea, a strength and conditioning gym I scored an 8 out of 10 using this exact system. I break down how the rubric helped me confirm a warm-ish lead was worth pursuing, why I had to pivot my pitch from a retainer model to a brand film plus vertical deliverables, and the two social media "consistency hacks" I use to spot whether a brand is actually worth your outreach time. If you're doing cold or DTC outreach and tired of wasting hours on leads that go nowhere, this one's for you. Need to know if a brand is worth pursuing? Use my free scoring sheet that takes 2 minutes: https://atdavidlee.com/customer-story-film-score/ 5 Key Takeaways: Cold leads make up a small slice of real business (often under 10%) but they're still worth developing a system for — it sharpens your ability to pitch strangers on storytelling and filmmaking The scoring rubric only takes about two minutes to fill out, but do real research first — don't guess on the answers A score of 7+ means go; anything below 6 can usually be passed on, though borderline scores (like a 6) deserve a second look before you rule them out Real example: FitBrea scored an 8/10, which led David to pivot his pitch mid-relationship from a retainer model to a brand film with vertical deliverables once he understood the client's actual needs Two fast ways to gauge a brand's "consistency" before reaching out: posting frequency (are they active or dormant?) and content coherence (does their messaging actually tie back to their brand mission?) If you enjoyed this episode please rate it and let me know how i'm doing! Follow the podcast if you're loving the content and share it with your friends! www.atdavidlee.com | Instagram @atdavidlee | YouTube www.youtube.com/atdavidlee For All Your Licensed Audio Needs 70% off 1 Year of Audiio Pro with CODE SAVE70
