Tao of Sports Podcast

Author: Troy Kirby

Sports Revenue & Marketing Consultant Troy Kirby interviews those in the front office within the professional and amateur sports industry, focusing on the details of the business. Ranging topics include ticket sales, marketing, administration, compliance and facility operations.
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Language: en

Genres: Sports

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Ep. 890 - Deandra Duggans (VP Brand Marketing, Las Vegas Aces)
Episode 890
Monday, 17 June, 2024

Deandra Duggans is working to merge the gap between brand and fans, by invoking a new sense of what that relationship means in the digital and traditional media world. Duggans shares about her time in the NFL with the Baltimore Ravens, trying to play music that the players like, but also that the fanbase will accept. Duggans then talks about her move out to Las Vegas, helping the Aces at a time where a sold-out situation each night leads to new brand initiatives to ensure that the fan base is always growing. Duggans was interviewed while speaking at the annual college athletic director conference (NACDA) and provides her thoughts on DEI marketing.