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HealthCare OnlineAuthor: Megan Walker
Health marketing expert, Megan Walker from Market Savvy, shares ethical strategies, new ideas and innovations to grow your private practice. Plus, Megan interviews health and medical leaders giving you access to their knowledge, experience and success. Gain fresh ideas and inspiration to reach more people and change more lives. Language: en Genres: Business, Health & Fitness, Marketing, Medicine Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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HealthCare Thought Leaders' Show #005: From Idea to Published with Anna Featherstone
Tuesday, 25 August, 2026
In this episode of the Healthcare Thought Leaders' Show, Megan is joined by Anna Featherstone, nonfiction author, consultant with the Australian Society of Authors, and judge of the Australian Business Book Awards and Australian Travel Writers Awards, to explore what most clinicians secretly want but few give themselves permission to do: write their book. Anna first landed on Megan's radar through her horticulture writing, and once Megan discovered her guide Look, It's Your Book!, the planets aligned. Together they unpack why books still matter in an AI-saturated world, what the process of writing actually does to the author, and why so many healthcare professionals are already sitting on the raw material for a book they don't yet realise they can write. At the heart of this conversation is a simple reframe: the book isn't the point, the process of writing it is. Anna makes the case that a book signals depth, authority and mastery in a way no podcast, post or business card can, but the deeper gift is what happens inside you as you write it. Old thinking gets cleared out, new ideas sharpen, and the outreach involved in producing a book expands your professional world in ways sitting in a clinic never will. In this conversation, you'll discover: Why books signal depth and credibility that podcasts, posts and business cards can't match What AI can and can't do in the writing process, and why lived experience is now the real differentiator The myths that stop clinicians writing, including "I'm not a writer" and "my book is for everyone" Why niching your audience matters more than ever, with a memorable cat hair example you won't forget The two ingredients of every successful author: dropping perfectionism and practising patience The advantages healthcare professionals already have before they've written a single word Why "no one will publish it" is no longer a valid excuse, with traditional, indie and hybrid publishing all wide open Anna also shares why every clinician's book is different even when the subject looks the same, how the writing process itself acts as a rocket booster to your credibility, and why the closet book so many of us are hiding deserves to see the light. If you've got a book quietly waiting inside you, this episode is your nudge to open the door. Anna is joining Megan on 11 September for a live event, How to Write and Publish a Healthcare Book, followed by two deeper sessions inside the Healthcare Thought Leaders Lab in October and November. Links: Website: https://annafeatherstone.com/ Instagram: https://www.instagram.com/annafeatherstonewriter/ Facebook: https://www.facebook.com/AnnaFeatherstoneWriter/ LinkedIn: https://au.linkedin.com/in/anna-featherstone-writer Amazon: https://www.amazon.com/stores/author/B007HTH0C8 Upcoming event with Megan, How to Write and Publish a Healthcare Book: https://www.meganwalker.com/how-to-write-a-healthcare-book
