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All Things Fitness and WellnessAuthor: Krissy Vann
All Things FitnessAll Things Fitness and Wellness (ATFW) is a leading B2B media platform delivering timely, actionable insights for enterprise-level fitness and wellness industry professionals. From gym operators and franchise executives to investors and technology leaders, ATFW provides the strategic intelligence needed to navigate a rapidly evolving landscape.Through our flagship video series This Week in Fitness, we deliver concise, high-impact updates on the fitness businesscovering industry reports, leadership moves, M&A activity, brand expansions, consumer trends, and regulatory developmentsall in under 5 minutes.Our in-depth podcast series features candid conversations with top CEOs, innovators, and thought leaders shaping the future of fitness and wellness. We spotlight the strategies behind category-leading brands, explore tech integration, operational efficiency, member engagement, and the changing role of wellness in global business.Whether you're scaling a gym chain, launching new verticals, or looking to understand the data and decisions driving industry change, ATFW is your go-to resource for enterprise-grade fitness business news and leadership insight.Keep your fitness business in shape with ATFW hosted by Canadian television host and former fitness competitor Krissy Vann. Language: en-us Genres: Fitness, Health & Fitness, Mental Health Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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This Week in Fitness: Burn Boot Camp Taps Kevin Hart, McFIT Goes Global, and Hims & Hers Says “Rich People Live Longer”
Thursday, 29 January, 2026
Welcome to This Week in Fitness, where ATFW host Krissy Vann crunches the latest fitness and wellness business headlines—all in under five minutes.This week, we start with Burn Boot Camp making a bold move by bringing Kevin Hart into the business as an equity partner, franchisee, and executive leader—not a spokesperson. We also cover McFIT launching international franchising for the first time, signaling a new phase of European brand expansion.Plus, Hims & Hers Health returns to the Big Game with a provocative message on healthcare inequality, Lindora appoints new leadership as it scales its metabolic health franchise model, the Global Wellness Summit releases its 2026 wellness outlook, and Starbucks doubles down on protein and functional nutrition.If you’re a fitness or wellness operator tracking growth, franchising, leadership, and where consumer health expectations are headed next—this week’s episode is for you.Stories This WeekBurn Boot Camp x Kevin HartBurn Boot Camp brings Kevin Hart in as an owner and executive partner, signaling a shift toward celebrity involvement rooted in equity, operations, and long-term brand growth.McFIT Launches International FranchisingThe European gym giant opens franchising for the first time, targeting new global markets while preserving its company-owned model at home.Lindora Names Andrew Marlow PresidentThe 55-year-old medical weight loss brand sharpens its muscle-first metabolic health strategy and prepares to launch franchise sales nationwide.Hims & Hers Returns to the Big GameThe telehealth platform tackles healthcare inequality head-on with its “Rich People Live Longer” campaign, reframing prevention and longevity as access issues.Global Wellness Summit Releases 2026 OutlookThe annual Future of Wellness report highlights an over-optimization backlash, rising focus on women’s health, neurowellness, and more human-centered wellness experiences.Starbucks Expands Protein and Functional NutritionStarbucks leans further into protein, matcha, and energy-forward offerings—another signal that daily nutrition expectations are shifting well beyond gyms.That’s it for This Week in Fitness.Stay fit, stay informed, and keep your fitness business in shape.#fitnessbusiness #fitnessindustry #fitness
