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ASB Alumni PodcastLanguage: da Genres: Business, Careers, Courses, Education Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Social media and its role in crisis management
Wednesday, 17 December, 2008
Crisis management guru, Professor Timothy Coombs from Eastern Illinois University, shares his thoughts on how social media, i.e. Facebook, Twitter, Blogs, etc. impact crisis management. He delves into how the ubiquitous interconnectivity can be used when dealing with rumors, complaints and challenges and expresses his thoughts on how an online strategy should be aligned to augment traditional crisis management techniques.
