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Landscape Leadership PodcastAuthor: Chad Diller
Candid sales and marketing insight for the lawn care and landscaping industry. Hosted by Chad Diller of Landscape Leadership, a digital marketing and sales agency for lawn and landscape industry companies. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Ep 61: Unexpected Lawn Care Marketing ROI with Phil Jackson
Thursday, 5 November, 2026
What if the marketing content you're creating today could eventually help you sell your entire company? Most lawn care and landscaping business owners measure marketing success through leads, sales, and revenue. But what about the returns that are harder to measure - like customer trust, employee pride, brand reputation, and even making your company more attractive to potential buyers? In this episode of the Landscape Leadership Podcast, Chad Diller sits down with Phil Jackson, former owner of Nature's Turf, a Georgia lawn care company recently acquired by Turf Masters Brands. Phil shares how his investment in creative videos, employee storytelling, and even a consumer-focused podcast delivered benefits he never anticipated. From customers recognizing employees by name to potential buyers getting to know the team before an acquisition, Phil explains why great marketing can create long-term business value far beyond the next lead. In this episode, we discuss: Why Phil invested so much time and energy in branding and video content at Nature's Turf. How employee-focused content helped customers connect with the people behind the business. Why Nature's Turf launched Behind the Turf, a consumer-focused lawn care podcast, and how it became a valuable content engine. How the company repurposed videos through email, text messaging, and sales conversations to generate more value from its content. The unexpected role that marketing and employee storytelling played in Nature's Turf's acquisition. What Phil would do differently today and his plans to tell the story of Turf Masters Brands. The takeaway: Great marketing shouldn't just help you generate your next lead. It should help you become the company customers trust, employees are proud to work for, and potential buyers recognize as a valuable business. Chapters 0:00 Intro 0:56 Meet Phil Jackson of Nature's Turf 2:45 Why Phil Took Such an Active Role in Marketing 5:25 Building More Than Leads With Great Content 8:05 Using Video to Support Sales and Employee Culture 11:25 Why Building a Video Library Pays Off 12:05 The Experiment: A Lawn Care Podcast for Homeowners 15:40 Why Local Relationships Matter More Than Going Viral 16:50 How Video Made an Employee a Local Celebrity 18:25 The Unexpected Role Marketing Played in Selling the Business 22:10 What Phil Would Do Differently Today 24:15 Building the Turf Masters Brands Story 26:40 Phil's Advice for Owners Investing in Marketing 29:15 Final Takeaways: Think Bigger About Marketing ROI
