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AV, the new podcast from Commercial Integrator magazine, tackles all things commercial tech & pro AV integration.
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Eric Nakkila of Selective Design on European Design & Integrator Collaboration | Inside Buzz Ep. 12
Wednesday, 18 February, 2026

In this episode of Inside Buzz recorded live at CEDIA Expo/CIX 2025, Josh Cooperman of Convo By Design sits down with Eric Nakkila of Selective Design to explore the evolution of custom integration. They discuss the growing influence of European design, the rapid innovation in architectural lighting, invisible speaker technology, vinyl’s resurgence and why stronger collaboration between integrators and designers is critical to the industry’s future. Nakkila also shares how manufacturers are navigating pricing volatility, tariffs and supply chain uncertainty — while delivering high-performance, design-forward solutions.Stay in the loop! Sign up now to get notified when registration for CEDIA Expo/CIX 2026 opens or contact us to explore exhibiting opportunities - floor space is filling up fast!