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The Business of Content with Simon OwensAuthor: Simon Owens
The show about how publishers create, distribute, and monetize their digital content. Language: en Genres: News, News Commentary Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The playbook behind one of the fastest-growing social-first newsrooms
Thursday, 5 March, 2026
My newsletter: https://simonowens.substack.com/ Founded during the pandemic, the The News Movement set out with a simple but radical premise: what if journalism were designed entirely for the platforms where younger audiences already consume information? Rather than trying to pull readers back to a website, the company built a newsroom that publishes directly to TikTok, Instagram, and YouTube Shorts, translating the conventions of traditional reporting into vertical video, carousels, and other native formats. In a recent interview, editor-in-chief Rebecca Hutson explained how the outlet approaches platform-first journalism, why its reporters function as "triple-threat" video journalists who can shoot, edit, and publish their own stories, and how the company tailors coverage differently for each social platform.
