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Transform My Dance Studio The Podcast For Dance Studio OwnersAuthor: Dance Studio Owners Association
Behind every great studio is a story of transformation. The Transform My Dance Studio Podcast is your weekly lifeline for leadership, clarity, and communitycreated for ambitious studio owners who want more than just tips and tactics. Hosted by Olivia Mode-Cater, a lifelong dance educator and entrepreneur, each episode sparks inspiration and strategies to transform your studio and your life. You'll hear from trailblazing studio owners, mentors, and coaches who have been in the trenches, along with candid solo episodes that explore both the personal and professional growth that comes with running a thriving studio. From scaling systems and boosting profits to building confidence and breaking free from the "starving artist" mindset, this is the podcast that helps you grow your business and keep the magic alive. Olivia Mode-Cater is CEO of the Dance Studio Owners Association, the world's largest community of studio owners, and helped scale 2 other major dance businesses into leaders in the industry. Known for her expertise in dance education, business growth, and marketing, she has trained thousands of studio owners. Language: en Genres: Arts, Business, Performing Arts Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Forget 20% Off — Create an Experience They'll Never Forget
Episode 13
Sunday, 23 November, 2025
In this powerful episode of the Transform My Dance Studio Podcast, CEO and DSOA mentor Olivia Mode-Cater dives into the Black Friday strategies that actually work for dance studios and why most studio owners miss this massive opportunity. Using the nostalgic example of Build-A-Bear's holiday marketing genius, Olivia breaks down how to shift from forgettable discounts to irresistible experiences that spark emotion, build loyalty, and bring in new dancers before the new year even begins. You'll explore the psychology behind seasonal spending, the danger of blending into the marketing noise, and three proven Black Friday offers used by top-performing dance studios inside the Inner Circle. Whether you want to boost retention, increase enrollment, or simply bring more joy into your studio this season, this episode will give you the tools, scripts, and inspiration to make Black Friday a true revenue driver — without discounting yourself into the ground. What You'll Learn: Why Black Friday is one of the biggest family-spending moments of the year How Build-A-Bear creates holiday magic (and how you can steal their strategy) The dangerous mistake studio owners make with "blanket discounts" How to create a holiday experience bundle families feel excited to buy The exact steps for offering a Tutu or Costume Bundle that sells How to turn leftover recital costumes into profitable holiday gifts Why high-value/low-cost Seven-Day Class Passes convert new dancers fast How to price and position value using Black Friday psychology The reason events should be part of your revenue strategy (and easy event ideas!) Your action step: choose ONE proven offer and run with it If you're ready to stop skipping Black Friday and start tapping into a season of emotion, excitement, and family spending — this episode is your roadmap. Join our growing community of people just like you inside our free Facebook group. Click here to join!
