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Transform My Dance Studio The Podcast For Dance Studio OwnersAuthor: Dance Studio Owners Association
Behind every great studio is a story of transformation. The Transform My Dance Studio Podcast is your weekly lifeline for leadership, clarity, and communitycreated for ambitious studio owners who want more than just tips and tactics. Hosted by Olivia Mode-Cater, a lifelong dance educator and entrepreneur, each episode sparks inspiration and strategies to transform your studio and your life. You'll hear from trailblazing studio owners, mentors, and coaches who have been in the trenches, along with candid solo episodes that explore both the personal and professional growth that comes with running a thriving studio. From scaling systems and boosting profits to building confidence and breaking free from the "starving artist" mindset, this is the podcast that helps you grow your business and keep the magic alive. Olivia Mode-Cater is CEO of the Dance Studio Owners Association, the world's largest community of studio owners, and helped scale 2 other major dance businesses into leaders in the industry. Known for her expertise in dance education, business growth, and marketing, she has trained thousands of studio owners. Language: en Genres: Arts, Business, Performing Arts Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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3 Expert Tips for Branding Beyond the Dance Studio with Bruce Turkel
Episode 16
Monday, 11 May, 2026
If your studio's marketing sounds like everyone else's… this might be why. In this episode, branding expert Bruce Turkel shares why standing out has nothing to do with what you offer and everything to do with how people experience your brand. From understanding what today's customers actually care about to breaking free from outdated "features-based" marketing, this conversation will challenge the way you position your studio and help you connect in a way that drives real growth. If you're tired of blending in and ready to build a brand families feel, this episode is a must-listen. Description/Show notes If your studio's marketing sounds like everyone else's… this might be why. In this episode, branding expert Bruce Turkel shares why standing out has nothing to do with what you offer and everything to do with how people experience your brand. From understanding what today's customers actually care about to breaking free from outdated "features-based" marketing, this conversation will challenge the way you position your studio and help you connect in a way that drives real growth. Bruce explains why function is simply the "cost of entry" in today's market and how the studios that truly thrive are the ones creating emotional connection, memorable experiences, and meaningful differentiation. If you're tired of blending in and ready to build a brand families feel, this episode is a must-listen. What You'll Learn Why most dance studio marketing sounds the same The difference between function and brand value How emotional connection influences buying decisions Why customer experience matters more than features The branding lesson dance studios can learn from Tiffany & Co. How to make your studio stand out in a crowded market The key difference between good brands and great brands Bruce Turkel is an internationally recognized branding expert, speaker, and author who helps businesses create more valuable and memorable brands. He has worked with major companies including Discovery Channel, Hasbro, Bacardi, and Miami, and is the author of several books on branding and customer experience, including All About Them, named one of Forbes' top business books of the year. Join our growing community of people just like you inside our free Facebook group. Click here to join! Follow The Dance Studio Owners Association: Instagram: @dancestudioownersassociation | TikTok: @dsoaofficial | Facebook: @dancestudioownersassociation
