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Identity at the CenterAuthor: Identity at the Center
Identity at the Center is a weekly podcast all about identity security in the context of identity and access management (IAM). With decades of real-world IAM experience, hosts Jim McDonald and Jeff Steadman bring you conversations with news, topics, and guests from the identity management industry. Do you know who has access to what? Language: en Genres: Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#348 - The Identity Data Dilemma: Martech, Adtech, and IAM with Eve Maler
Episode 348
Monday, 12 May, 2025
Eve Maler returns to Identity at the Center for her seventh episode, bringing her signature insight and humor to a deep conversation about the state of digital identity. Jeff and Jim explore the gap between lagging IAM programs and next-gen technologies with Eve, who dives into her research on non-human identities, the power of identity services as products, and how martech and adtech intersect with customer IAM. Plus, get a preview of her EIC talk and the latest on Identi-Squabble, the identity game show set for Identiverse. Don't miss this packed and playful discussion!Timestamps:00:00 - Assume breach, assume tracking02:03 - Jim’s IAM theory and gap analysis10:00 - Identi-Squabble game show preview13:00 - Eve joins, talks SXSW experience18:00 - Non-traditional Venn diagrams & stakeholder models22:00 - Personhood credentials and digital death27:00 - MarTech, AdTech, and the identity connection35:00 - Consent is dead: what it means for IAM47:00 - Treating identity as a product50:00 - Identity’s role in organizational silos53:00 - Identity Security: what is it really?59:00 - Is “identity” big enough to hold all these qualifiers?01:00:00 - Lighter note: would you rather meet past or future self?Connect with Eve: https://www.linkedin.com/in/evemaler/Venn Factory: https://www.vennfactory.com/Conference Discounts!Identiverse 2025 - Use code IDV25-IDAC25 for 25% off: https://identiverse.com/Connect with us on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at http://idacpodcast.comKeywords:Eve Maler, IAM, Identity at the Center, Identiverse, Identisquabble, Martech, Adtech, Personhood Credentials, Identity Security, Consent Management, Non-Human Identity, Identity as Product, Digital Identity, Venn Factory, Identity Governance, IAM Strategy, South by Southwest Identity, Privacy by Design
