MarketSmarter

Author: Serena Hughes

Do you want actionable insights in Marketing, Entrepreneurship, and Business Development? This show is a deep-dive with industry experts on everything it takes to achieve business success and build a brand that stands out from the rest. Learn more about how you can market smarter at https://www.marketluxe.co/welcome
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Genres: Business, Marketing

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How Diversity and Representation Will Enhance Your Business
Episode 8
Saturday, 10 October, 2020

We're joined in this episode by Ndeye NGom, a data-driven organizational development, marketing specialist and staunch advocate for cultural competency. Ndeye has extensive career experience in a number of prominent organizations including the United Nations, the NY State Government and the NFL. She advocates for the implementation of effective diversity and inclusion plans, holding strong to the belief that educating and empowering businesses leads to equitable outcomes. Ndeye talks about a number of important topics, including how marketing and PR agencies can be better allies and advocates for the BIPOC community, the importance of having a transparent supply chain, the best books for businesses to read in order to better understand BLM, the significance of representation in marketing, PR and advertising campaigns, and why building a diverse brand culture is key to business success. If you want to learn what it takes for a brand to incorporate better representation both in internal practices and external efforts, tune in to this episode. Learn more about how you can market smarter at https://www.marketluxe.co/welcome