Uncommon Real Estate

Author: Chris Craddock

Welcome to Uncommon Real Estate, hosted by multi-Millionaire real estate agent and investor Chris Craddock and Jeff Saferite. In exclusive mastermind conversations with some of the brightest minds in real estate, youll learn how to earn an extra 6-figures a year by finding creative solutions as real estate agents and investors. Dont follow the herd, Be Uncommon!
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Language: en-us

Genres: Business, Investing, Marketing

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Zillow Leads Don't Suck with Mercy Lugo-Struthers [REPLAY]
Episode 298
Monday, 19 January, 2026

In this throwback episode, Chris sits down with Mercy Lugo-Struthers, a top real estate professional and team leader, to break down the secrets to closing online leads and building a thriving real estate business. Mercy shares how her team has mastered online lead conversion, particularly through platforms like Zillow Flex, and the mindset and strategies agents need to succeed in today’s market.Whether you're struggling to turn online leads into sales or looking for ways to improve your real estate business, this episode is packed with actionable advice to help you build a cash machine that fuels long-term wealth.What You’ll Learn in This Episode:The mindset shift needed to convert online leads effectivelyHow to differentiate yourself and add value to potential clientsStrategies for building trust quickly with online buyersThe importance of follow-up and consistency in lead conversionHow Mercy trains her team to stay disciplined and accountableCommon mistakes real estate agents make with online leads – and how to avoid themResources Mentioned:The 5 AM Club by Robin SharmaThink and Grow Rich by Napoleon HillThe Pumpkin Plan by Mike MichalowiczConnect with Mercy:Phone: 703-861-6510Email: mercy@casalsrealtors.comCompany Website: Casals RealtorsHit Chris up:Facebook - Chris Craddock Business Instagram - @craddrockRESOURCES: 🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!🧑‍🎓AGENTS, get a 25% discount on your pre-licensing and continuing education from The CE Shop with promo code UNCOMMON25 but only if you go through the link here.