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AmplifyAuthor: Association for Accounting Marketing
Amplify is podcast dedicated to helping accounting firms grow and thrive. Each season focuses on a particular issue or topic for accounting firm growth. Every episode features expert guests from across the accounting industry with expertise in marketing, business development, HR, strategy, and leadership. Amplify is a production of the Association for Accounting Marketing (AAM). Language: en Genres: Business, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Psychology of Ownership: How Franchise Mindset Drives Firm Growth
Episode 3
Friday, 16 October, 2026
Is an accountant's mindset the real key to scaling a successful firm? In this episode of Amplify, host John Tyreman sits down with Shea Keats, CEO of Breakaway Advising, to explore how an ownership model transforms firm growth. Shea shares how eliminating upfront franchise fees empowers accountants to build thriving practices without traditional firm burdens. They discuss non-traditional marketing strategies, defining ideal client personas, and maintaining brand integrity. Plus, Shea explains why consistency and bringing joy to accounting are essential for sustained success. In this episode, you'll learn: How removing upfront franchise fees boosts owner motivation Why consistency in marketing outperforms quick social media posts How to define an ideal client avatar for targeted firm growth Why authenticity and bringing joy to accounting drive long-term ROI How investing time, talent, and treasure elevates accounting firms
